（来源：千龙网） 今年春节 探亲+旅游、反向过年 分段旅游、错峰旅游等 成为过年新方式 非遗文化游、年俗游 赶大集、逛庙会、看灯展等 承载"年味"的 体验型旅游需求大幅增长 成为游客 追寻年味、感受烟火气的 热门选择 在"非遗热" 与短视频的深度耦合下 今年春节旅游市场 从"快闪打卡" 向"沉浸体验"加速转型 增幅超十倍 数据显示 在年味浓厚的城市 游客平均停留时长 较去年假期 日均增长21.6% 春节期间 "非遗+市集"团购销售额 同比增长高达764% 鱼灯巡游、英歌舞等 通过短视频平台 走红的民俗体验销售额 同时 随着中国免签"朋友圈" 持续扩容 这个春节 越来越多的外国游客 选择到中国过年 从核心城市 到特色目的地 从经典打卡 到文化沉浸 外国游客 火爆的文旅 与短视频带来的 "年味"重构 共同为马年消费市场 迎来了振奋的 "开门红" 在沉浸式体验中 读懂东方年味 这个春节 ...

Core Viewpoint - The news highlights the cultural significance and tourism impact of the Mu Chuan grass dragon, a national intangible cultural heritage, during the New Year celebrations in China, showcasing the blend of tradition and modernity in the tourism sector [1][3][4]. Group 1: Cultural Heritage - The Mu Chuan grass dragon, known for its unique construction using bamboo and rice straw, is a significant cultural symbol in Sichuan, with a history tracing back to the Tang Dynasty [3][4]. - The crafting of the grass dragon is meticulous, requiring high-quality materials and significant time investment, with the dragon's head alone taking two to three months to create [6]. Group 2: Tourism Trends - The New Year holiday saw a continuation of the growing interest in cultural and heritage tourism, attracting large numbers of visitors to various locations, including the ancient city of Fenghuang [7][9]. - The first day of the New Year holiday recorded a footfall of 300,000 visitors in key commercial areas of Suqian, indicating a strong consumer interest in cultural events [16]. Group 3: Economic Impact - Nighttime consumption emerged as a new economic driver during the holiday, with streets in Suqian decorated to enhance the festive atmosphere, contributing to increased visitor engagement [18]. - Innovative projects combining traditional culture with technology, such as the "Fish Lantern" ice and snow parade in Jilin, have created new attractions, enhancing the overall visitor experience [20][21].