引言 沉浸式互动是一种通过多种技术手段，为用户创造高度沉浸感和深度参与感的交互体验。它不仅为用户营造出身 临其境的虚拟环境，还通过多模态的交互方式，使用户能够与虚拟世界进行互动，从而增强用户的参与度和体验 感。 在沉浸式互动的发展历程中，扩展现实技术正成为沉浸式互动领域的重要驱动力。扩展现实(XR)技术，涵盖了虚 拟现实(VR)、增强现实(AR)以及混合现实(MR)等多种技术形式，旨在通过融合虚拟与现实元素，为用户提供更加 丰富、自然且沉浸式的交互体验。 ▍XR技术四大核心要素的升级方向 沉浸式互动的技术发展，最早可以追溯到20世纪60年代，以美国计算机科学家伊万·萨瑟兰(Ivan Sutherland)开发的 首个计算机图形驱动的头戴式显示器为代表，经历了虚拟现实(VR)、增强现实(AR)与混合现实(MR)的技术发展。 尤其在2021年随着元宇宙概念的爆发，作为沉浸式互动的技术载体，全球头显式设备(包括VR和AR设备)的出货量 首次突破千万台掀起产业热潮。2023年，Apple Vision Pro的推出，标志着空间计算技术的重大突破，引发了业界 的广泛关注。 近年来，中国VR也涌现出以小鸟看看(PICO) ...

央视网消息：炎炎夏日，周末去哪儿，我们不妨先去湖北神农架凉快儿一下。 盛夏时节，烈日带来阵阵热浪，让人无处躲藏，此刻，湖北神农架以平均22摄氏度的温度造就了一处清凉秘境，让市民游客在这个夏日有 了避暑好去处。在这里，我们可以探秘原始森林，也可以纵览华中屋脊的云海奇观，又或者是在丝丝凉风中体验大九湖湿地夜游、星空露营等 沉浸式文旅项目。 除了欣赏这壮阔美景，游客还可以在山水相伴间品尝特色美食，让假期生活更显多姿多彩。 品尝美食的同时，游客还可以欣赏民俗表演以及参与篝火晚会等互动项目，通过避暑季系列暑期特色活动，让"神秘"的神农架转变为可触 可感的休闲好去处。 江西南昌：城市花海迎客来 文旅配套促销费 正值周末，出游正好。在江西南昌新建区，当地7万多平方米的城市花海在这个夏季如约绽放，五彩斑斓、层层叠叠的花浪随风起伏，市 民和游客的欢声笑语与花香交织成一片热闹的海洋。 走进马兰湿地花海公园，五颜六色的花卉已竞相绽放。游客们穿行其间，有的俯身轻嗅花香，有的站在观景台上远眺花田，也有人举起手 机、相机打卡拍照，记录落日余晖下的美好瞬间。 为了给市民游客提供周末休闲的好去处，当地紧扣"城市赏花圈"建设主线，围绕花海核心 ...

Core Viewpoint - Xiyu Tourism (300859) is expected to achieve a net profit of 9 million to 11 million yuan in the first half of 2025, leveraging the booming tourism in Xinjiang and developing new projects like "Encounter Kashgar" and "Encounter Sailake" [1][2] Group 1: Financial Performance - The company anticipates a net profit of 9 million to 11 million yuan for the first half of 2025 [1] - The tourism industry in Xinjiang has shown significant growth, with 132.78 million visitors and a total expenditure of 142.56 billion yuan, reflecting year-on-year increases of 11.15% and 11.59% respectively [1] Group 2: Business Development - Xiyu Tourism is focusing on enhancing its service offerings by providing comprehensive tourism services, including transportation, sightseeing boats, cable car tours, and RV camps [1] - The company is developing immersive performance brands under the "Encounter" series to create new growth avenues [1] - The "Encounter Kashgar" project has attracted over 13 million visitors in the first half of the year, showcasing the potential of new tourism formats like intangible cultural heritage workshops and aerial gardens [1] Group 3: Challenges and Strategic Response - The decline in performance is attributed to the early-stage market cultivation of new tourism projects, which require further development of revenue and profitability [2] - The company plans to increase promotional efforts, adjust marketing strategies, and enhance service quality to capture a larger market share and ensure expected project returns [2] Group 4: Shareholder Confidence - The controlling shareholder, Xinjiang Cultural Tourism Investment, plans to increase its stake in the company by acquiring between 1.085 million and 2.0925 million shares, representing 0.70% to 1.35% of the total share capital [2] - As of July 4, 2025, Xinjiang Cultural Tourism Investment has already increased its holdings by nearly 560,000 shares, raising its ownership from 28.79% to 29.00% [2]

Core Points - Eastern Airlines launched a themed flight MU9722 from Nanjing to Dali on July 10, providing passengers with an immersive experience of Dali's romantic culture and scenery [1] - The flight features traditional Bai ethnic attire for crew members, creative drinks inspired by Dali, and interactive activities that engage passengers with local culture [4][5] - Upon arrival, passengers received welcome gifts that included local products, enhancing their travel experience and promoting Dali's unique culture [6] Summary by Sections - **Flight Experience**: The flight offers a unique atmosphere with Bai cultural elements, including themed decorations and specially designed drinks based on local specialties [1][4] - **Cultural Engagement**: Passengers participated in interactive quizzes about Dali's landmarks, fostering a deeper connection to the destination [5] - **Post-Arrival Welcome**: Upon landing, passengers were greeted with local gifts, creating a warm and inviting atmosphere that reflects the hospitality of Yunnan [6] - **Future Plans**: Eastern Airlines plans to continue its "Illuminate Yunnan Life" themed flights, expanding the program to include additional routes and cultural experiences [6]

Core Viewpoint - Beijing is experiencing a significant expansion in high-quality commercial projects, with over 4.5 million square meters of new large commercial facilities set to open from 2022 to 2024, enhancing the city's commercial landscape and meeting consumer demand [1] Group 1: Commercial Development - A total of approximately 750,000 square meters of new large commercial facilities are expected to open in the first half of 2025, including notable projects in various districts such as Changping, Haidian, Fengtai, Chaoyang, and Xicheng [1] - The Beijing Municipal Bureau of Commerce emphasizes a dual approach of upgrading existing facilities and developing new ones to create a comprehensive commercial consumption space system [1] Group 2: Trends in Commercial Projects - The trend of creating "urban third spaces" is evident, with projects like Zhonghai Dajixiang and Zhongguancun ART PARK transforming into public gathering places for leisure, socializing, and cultural activities, rather than just shopping venues [2] - Many projects are breaking traditional retail boundaries by significantly increasing the proportion of dining, entertainment, cultural experiences, and social spaces, thus creating a diverse and integrated commercial environment [2] Group 3: Cultural Integration and Market Focus - Projects are incorporating local historical elements into modern consumer symbols, such as Dajixiang's "urban cultural reception hall" concept, blending tradition with contemporary styles [3] - A focus on niche markets is evident, with developments like THE BOX targeting younger demographics (ages 15 to 29) and hosting numerous events to attract significant foot traffic, showcasing a differentiated market strategy [3]

候选品牌集中赛道 | 日本来 | | --- | | - 网 oeeee | 入围品牌总部所在地区 30.0% 上海 18.5% 北京 - 16.4% 广东省 12.2% 浙江省 - 5.5% 福建省 3.3% 江苏省 香港 2.9% 2.1% 湖南省 - 1.2% 山东省 四川省 0.8% 河南省 0.8% 陕西省 - 0.8% | 颜值经济:时尚珠宝、美妆护肤、香水香薰、医美美容(包含植发)、个护家清 | 23.6% | | --- | --- | | 食品康养:保健品、食品营养、咖啡茶饮、餐饮连锁、康养服务 | 18.1% | | 运动户外与服饰:户外用品、鞋服 | 13.1% | | 智能消电:智能家电、科技数码、智能出行、AI硬件 | 12.7% | | 体验经济:酒店文旅、零售业态、新电商、服务消费 | 12.2% | | 消费科技:Al服务、消费金融、科技金融 | 10.5% | | 兴趣消费:谷子经济、IP周边、网络游戏、传统玩具 | 7.2% | | 宠物经济:宠物主粮、宠物用品 | 2.5% | | | 南方都在報 | | | 奥一网OCCCCcom | 候选品牌成立时间 100年以上 3 ...

Core Viewpoint - Virtual reality technology is one of the most transformative technologies of the 21st century, experiencing explosive growth due to advancements in computer graphics and sensor technology. The animation industry can leverage virtual reality to enhance immersive experiences and user engagement, driving innovation and transformation in the digital age [1]. Group 1: Enhancing Immersive Experience - The integration of various virtual reality technologies can create highly immersive animation experiences for users. High-resolution display technology serves as the foundation for immersive visual experiences, reducing graininess and enhancing clarity in virtual scenes [2]. - Real-time ray tracing technology simulates the real propagation paths of light in virtual scenes, achieving precise rendering of light reflection, refraction, and shadows, thereby enhancing the realism and immersion of animated scenes [2]. - Spatial audio technology simulates sound propagation characteristics in the real world, creating a realistic three-dimensional sound field that allows viewers to perceive the location and dynamics of sound sources within the animation [2]. - Multi-sensory collaboration technology integrates visual, auditory, tactile, and olfactory experiences, breaking the limitations of traditional animation that relies solely on visual and auditory elements, allowing viewers to engage with the virtual animation world from multiple dimensions [2]. Group 2: Enhancing User Engagement - Virtual reality innovation in animation interaction design optimizes user experience by utilizing gesture recognition technology, enabling natural and intuitive human-computer interaction without complex controllers [3]. - Emotion recognition technology analyzes users' facial expressions, voice tones, and physiological signals to dynamically adjust animation content and interaction methods based on users' emotional states, enhancing emotional resonance and participation willingness [3]. - Multi-user shared space technology allows multiple users to enter the same virtual animation world simultaneously, facilitating real-time interaction and collaboration, thus creating a unique social animation ecosystem [3].

Group 1 - The integration of agriculture and tourism in Tuquan County has led to significant economic benefits, with over 1 million visitors and collective income exceeding 3 million yuan since the opening of the Star Lake Resort in 2022 [1] - The resort features a multi-layered industrial model, including agricultural experiences, cultural IP development, and various consumer activities, enhancing the local economy [1] - The county's cultural tourism and sports bureau reports a 14.1% increase in visitors and an 11% rise in revenue, reaching over 4.6 billion yuan in the first half of 2025 [4] Group 2 - The Tuquan County Intangible Cultural Heritage Experience Center has transformed into a digital immersive experience venue, attracting around 20,000 visitors annually and offering over 60 educational programs [2] - The Sai Yin Hua Berry Smart Agriculture Park has successfully combined agricultural production with tourism, generating an annual income of 1.15 million yuan for the village and providing stable employment for over 50 villagers [4] - The county has developed a comprehensive agricultural tourism system that includes ecological agriculture, sightseeing, and cultural experiences, contributing to the overall growth of the local economy [4]

Core Insights - The offline immersive entertainment consumption, particularly escape rooms, has seen a significant increase during the summer, especially among the younger demographic [1][2] - The escape room industry in China has grown from 5 billion yuan in 2018 to 10.1 billion yuan in 2021, with projections of 15.55 billion yuan and 17.59 billion yuan for 2025 and 2026 respectively [2] - The popularity of escape rooms is driven by their appeal to Generation Z, who view them as a means of social interaction and stress relief [1][4] Industry Growth and Trends - The escape room industry has been significantly influenced by online platforms and reality shows, with the show "Escape Room" boosting its popularity [5][7] - The industry has seen a rise in themed escape rooms, with various styles and interactive elements being introduced, leading to a diverse range of experiences [9][16] - The operational model of escape rooms is primarily ticket-based, with revenue dependent on the number of themes, pricing, and player participation [13][14] Operational Challenges - High operational costs are a significant challenge for escape room businesses, with initial setup costs for themes ranging from 150,000 to 250,000 yuan, and ongoing expenses including rent and staff salaries [16][17] - Many escape rooms are adopting strategies to increase efficiency, such as rolling sessions to maximize player turnover [13][14] Consumer Behavior and Market Dynamics - The rise of social media has amplified the visibility of escape rooms, with platforms like Douyin and Kuaishou generating billions of views on related content [2][18] - There is a growing divide among players, with some seeking adrenaline-pumping experiences while others prefer intricate puzzles and narratives, leading to a potential oversaturation of horror-themed rooms [26][28] - The industry faces challenges in maintaining safety standards, particularly in horror-themed rooms, prompting regulatory scrutiny [28] Future Outlook - The escape room industry is at a crossroads, needing to balance immersive experiences with innovative content to sustain long-term growth [28] - As consumer preferences evolve, there is a need for escape rooms to diversify their offerings beyond horror themes to include more complex puzzles and narratives [28]

Core Viewpoint - The integration of digital technologies such as 3D printing and online scanning is transforming the museum experience, allowing for the virtual representation of cultural artifacts and enhancing audience engagement across distances [1][2]. Group 1: Exhibition and Technology - The "Dialogue Exhibition" at the Lingshan Museum features over 70 representative works from the Longmen Grottoes, utilizing 3D printing and line scanning technologies to create high-precision replicas [4][5]. - The exhibition employs virtual restoration techniques to recreate damaged artifacts and those lost overseas, showcasing the potential of digital technology in cultural preservation [5][9]. - The immersive experience is enhanced through AR and VR technologies, allowing visitors to engage with the art in a more interactive manner [6][7]. Group 2: Museum Economy and Market Potential - The museum economy is experiencing significant growth, with the number of exhibitions and educational activities increasing, leading to a 15.5% rise in visitor numbers to 1.49 billion in 2024 [1][9]. - Cultural and creative product sales reached 3.428 billion yuan, marking a 63.7% increase, indicating a robust market for museum-related merchandise [1]. - The development of diverse IP and cross-industry collaborations, such as those seen with the Sanxingdui Museum and the Palace Museum, highlights the potential for revenue generation through innovative product offerings [9][10]. Group 3: Challenges and Future Directions - The industry faces challenges such as the homogenization of experiences and the high costs associated with new technologies, which may hinder the effective integration of digital innovations [6][8]. - There is a need for a balance between technological advancement and cultural depth to ensure that digital narratives enhance rather than overshadow the cultural significance of artifacts [11].