今年国庆档电影市场持续火热。大麦娱乐数据显示，前6天总票房达15.39亿元。《志愿军：浴血和平》 《731》《刺杀小说家2》《浪浪人生》《震耳欲聋》暂列票房前五名，各片档期内票房均突破1亿元。 | CADI | 105.411 | 10/ DATAAT | | --- | --- | --- | | TOP4 | 广州 | 4203.21 (万) | | TOP5 | 成都 | 3957.97 (万) | 新京报讯(记者刘玮)"十一"黄金周，文娱市场呈现全新消费趋势。虎鲸文娱日前发布的《2025国庆假期 文娱消费报告》显示，线下演出日趋"下沉化""小众化"，三四五线城市演出总场次增长34.1%，脱口 秀、Livehouse等小众演出受到更多年轻人青睐；线上方面，大屏端观看时长同比上涨23%，其中动漫观 看时长激增76%，成国庆阖家欢"新纽带"。 虎鲸文娱日前发布《2025国庆假期文娱消费报告》。 线下市场：主旋律影片领跑，线下演出观演人次同比增长近四成 国庆档票房情况。 整体来看，国庆档影片涵盖历史战争、奇幻动作、家庭喜剧等多个类型，为观众带来丰富的观影体验。 票价方面，今年国庆档前6天的平均票价为36.8元 ...

Core Insights - The entertainment consumption report for the National Day holiday indicates significant growth in domestic performance projects and audience attendance, highlighting a shift towards smaller, niche events in lower-tier cities [1][2] Group 1: Performance and Attendance Growth - From October 1 to 6, the total number of domestic performance projects exceeded 3,100, representing a year-on-year increase of 12.3% [1] - The total number of performances reached nearly 15,000, up approximately 4.4% year-on-year [1] - Total audience attendance reached 1.94 million, showing a year-on-year growth of 39.5% [1] - The fastest-growing categories include sports events, music festivals, and concerts, with audience attendance increasing by 264%, 66.6%, and 39.7% respectively [1] Group 2: Market Trends in Lower-Tier Cities - There is a notable trend of performances becoming more "downward" and "niche," with total performances in third to fifth-tier cities increasing by 34.1% and total box office revenue rising by 86.6% year-on-year [1] - Niche performances such as stand-up comedy and Livehouse events are gaining popularity among younger audiences, with theater performances and stand-up comedy ticket sales increasing by 16.8% and Livehouse ticket sales growing by over 16% year-on-year [1] Group 3: Box Office Performance - The total box office revenue for the first six days of the National Day holiday reached 1.539 billion yuan [2] - The top five films during this period each surpassed 100 million yuan in box office revenue, with audience preferences varying by region [2] - The average ticket price during the first six days was 36.8 yuan, down from 40.4 yuan in the same period last year, indicating a lower barrier to entry for moviegoers [2] Group 4: Online and Offline Consumption Trends - The report indicates that the 30 to 39 age group is becoming the main force in "home entertainment," with their viewing time during the holiday increasing by 38.2% compared to the week before the holiday [2] - In contrast, older adults show a stronger willingness for offline cultural consumption, reflecting differing vacation needs across age groups [2]

演出市场热度攀升，"一票难求"景象频现。根据报告，10月1日至6日国内演出项目总数已超3100个，近 1.5万场次，同比去年上涨约4.4%。总观演人次达194万，同比增长39.5%。体育赛事、音乐节、演唱会 成为增长最快的三大品类，观演人次同比增长分别为264%、66.6%和39.7%。其中，2025年WTT中国大 满贯入场观众近9万人次，第十一届太湖湾音乐节入场观众近14万人次。此外，越来越多的年轻人倾向 于小众演出。报告显示，以话剧和脱口秀为代表的剧场类演出票房同比增长16.8%，Livehouse演出票房 同比增长16%以上。 值得注意的是，演出市场呈现出下沉趋势。报告指出，三线及以下城市的演出活动显著增加，总场次同 比增长34.1%，总票房同比上升86.6%。其中宝鸡、马鞍山、泸州、日照、郴州演出数量增速显著， 受"苏超"等活动影响，体育赛事和音乐节最受当地观众青睐。大麦娱乐工作人员表示，以往大型演出多 集中在头部城市，如今越来越多的演出机构开始布局下沉市场，让更多观众在家门口就能欣赏到高质量 的演出。 假期线上文娱消费则呈现大屏化、沉浸式趋势。报告显示，国庆期间优酷观看时长增长主要来自大屏 端，环比 ...