Core Insights - The entertainment market is experiencing new consumption trends during the "Golden Week" holiday, with a shift towards smaller, niche performances and increased online viewing [1][6] Group 1: Offline Performance Trends - The number of performances in third to fifth-tier cities has increased by 34.1%, indicating a trend of "downward" expansion in the performance market [6] - The total number of domestic performances from October 1 to 6 exceeded 3,100, with nearly 15,000 shows, representing a year-on-year increase of approximately 4.4% [3] - Attendance for performances reached 1.94 million, a year-on-year growth of 39.5%, with sports events, music festivals, and concerts being the fastest-growing categories [3][4] Group 2: Online Viewing Trends - Viewing time on large screens increased by 23% compared to the week before the holiday, with anime viewing time surging by 76%, making it a new bonding element for families during the holiday [6][8] - The documentary segment saw a viewing time increase of over 40%, with specific shows like "Round Table Talk Season 8" and "Master of the Song Dynasty" gaining significant viewership [8] - The 30-39 age group has become the main force in "home entertainment," with their viewing time increasing by 38.2% compared to the previous week, reflecting a preference for online content during the holiday [9]