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成都冲刺“十四五”消费目标:新场景、新业态如何增活力?
Mei Ri Jing Ji Xin Wen· 2025-09-03 08:36
Group 1 - The core objective for Chengdu in 2023 is to achieve a total retail sales of social consumer goods of 1.1 trillion yuan, building on last year's figure of 1.08 trillion yuan [1] - From January to July 2023, Chengdu's retail sales reached 654.98 billion yuan, marking a year-on-year growth of 5.9%, which outpaces both national and provincial growth rates [1] - Chengdu plays a crucial role in driving consumption in Sichuan and the western region, aiming to become an international consumption destination [1] Group 2 - The "Night Tour of Jinjiang" project has created a diverse consumption model that extends the consumption chain and enriches nighttime consumption scenes, attracting approximately 2.9 million visitors and generating revenue of about 24.88 million yuan this year [5][6] - The Iron Statue Temple Water Street is innovating with a "culture + first store + scene" model, with 60% of its brand merchants being first stores, contributing to Chengdu's consumption boost [6][7] - Chengdu has surpassed 4,000 first stores, ranking third in China after Beijing and Shanghai, highlighting its role in enhancing consumer engagement [6] Group 3 - Chengdu's high-tech sector is significantly enhancing consumer experiences, with over 6,000 digital cultural enterprises and a scale exceeding 110 billion yuan in the high-tech zone [7] - The integration of technology in cultural tourism is exemplified by the immersive experience projects, such as the "Disappearing Pharaoh - The Pyramid of Khufu Immersive Exploration Experience," which debuted in Chengdu [9] - The Night Tour of Jinjiang has upgraded its offerings by incorporating mixed reality technology, allowing visitors to experience a blend of historical and modern elements [9]