Core Viewpoint - The article emphasizes the significance of "night economy" in urban settings, highlighting its role in enhancing city vibrancy and economic growth through various consumer activities that occur from 6 PM to the early morning hours [7][10]. Summary by Sections Definition and Importance of Night Economy - "Night economy" refers to consumer activities and spending that take place from 6 PM to the next morning, showcasing the city's operational dynamics and social engagement [7][10]. - Over 60% of consumer activities occur after 6 PM, indicating a shift in lifestyle where evenings are dedicated to dining, shopping, and entertainment [7]. Night Economy in Chengdu - Chengdu, as a consumption hub in Southwest China, boasts a vibrant night economy with diverse offerings, including hotpot restaurants, bars, 24-hour bookstores, and late-night theaters [8]. - The "Night Tour of Jinjiang" project has significantly contributed to the city's nightlife, attracting approximately 360,000 visitors and generating around 2.85 million yuan in tourism revenue during the recent National Day and Mid-Autumn Festival holidays [9]. Evolution of Night Consumption Habits - Chinese consumers are transitioning from a "daytime-centric" lifestyle to one where nighttime is a key period for socializing, entertainment, and cultural experiences [10]. - The night economy is evolving beyond food offerings, incorporating various cultural and creative activities, such as traditional crafts and themed events, enhancing the overall consumer experience [10]. Competitive Landscape of Night Economy - Various venues are competing to attract nighttime visitors, with notable examples including the Palace Museum's night openings and Chengdu's unique museum night events, which have seen high demand [10]. - The success of new night economy formats is attributed to their ability to leverage the unique advantages of offline experiences, creating vibrant urban spaces that encourage nighttime spending [10].

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the recent National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives tourism and merchandise sales [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenue surpassing 10 million yuan [2] - The immersive experience projects, such as martial arts demonstrations at Emei Mountain, enhance visitor engagement and interaction with local culture [2] Group 2: Consumer Experience and Engagement - Visitors are increasingly seeking deep interactions with local culture, as seen in culinary experiences and traditional crafts, leading to a shift from "check-in" tourism to "immersive" experiences [3] - In the first half of the year, Sichuan welcomed 682 million tourists, with total spending reaching 912.50 billion yuan, indicating a strong demand for diverse cultural experiences [3] Group 3: Diversification of Tourism Offerings - The integration of cultural tourism with agriculture and education is evident in various projects, such as agricultural technology parks and heritage workshops, appealing to a wide range of visitors [4] - Events and performances, including sports and culinary festivals, are being leveraged to stimulate secondary consumption and enhance the overall tourism experience [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeleton robots for hiking and digital displays, is transforming the visitor experience, making it more accessible and engaging [5][6] - Innovations like VR experiences and interactive digital exhibits are redefining how tourists engage with cultural heritage, shifting from passive observation to active participation [6]

"今年夏天卖得最火的就是'青铜啾'和'陶陶猪'毛绒玩偶。"四川省广汉市三星堆博物馆文创店负责 人宋克花说，"青铜啾"原型是铜神树花蕾立鸟，其萌胖造型深受年轻人喜爱。文创店还推出粉啾啾、白 啾啾等不同色系"神鸟啾啾"系列产品，单日平均销售超800个，全网累计销售超30万个。 火热销量的背后，离不开三星堆博物馆以"景区+文创"推动文旅融合发展、打造新消费场景、培育 新消费增长点的探索。"我们采取博物馆和文旅公司协同开发的模式，博物馆提供文化资源，文旅公司 聚焦市场转化，形成优势互补的产品开发体系。"广汉三星堆博物馆景区管理委员会产业发展部部长何 清告诉记者，目前三星堆博物馆有100多家供应商，产品品类30%的年更新率也对参与制作文创产品的 生产商和设计师提出了更高要求，倒逼其不断提供新创意，持续点燃游客购买兴趣。 四川拥有悠久的历史文化和丰富的旅游资源，为文旅融合发展提供了深厚基础。四川省文化和旅游 厅二级巡视员吕志军说，今年以来，四川省坚持以文塑旅、以旅彰文，持续推动文化和旅游的深度融 合，出台《四川省文旅融合新场景项目实施细则》，加快红色文化游、工业农业游、康养银发游、研学 研修游、会展博览游等新场景建设，对 ...

Group 1 - The core objective for Chengdu in 2023 is to achieve a total retail sales of social consumer goods of 1.1 trillion yuan, building on last year's figure of 1.08 trillion yuan [1] - From January to July 2023, Chengdu's retail sales reached 654.98 billion yuan, marking a year-on-year growth of 5.9%, which outpaces both national and provincial growth rates [1] - Chengdu plays a crucial role in driving consumption in Sichuan and the western region, aiming to become an international consumption destination [1] Group 2 - The "Night Tour of Jinjiang" project has created a diverse consumption model that extends the consumption chain and enriches nighttime consumption scenes, attracting approximately 2.9 million visitors and generating revenue of about 24.88 million yuan this year [5][6] - The Iron Statue Temple Water Street is innovating with a "culture + first store + scene" model, with 60% of its brand merchants being first stores, contributing to Chengdu's consumption boost [6][7] - Chengdu has surpassed 4,000 first stores, ranking third in China after Beijing and Shanghai, highlighting its role in enhancing consumer engagement [6] Group 3 - Chengdu's high-tech sector is significantly enhancing consumer experiences, with over 6,000 digital cultural enterprises and a scale exceeding 110 billion yuan in the high-tech zone [7] - The integration of technology in cultural tourism is exemplified by the immersive experience projects, such as the "Disappearing Pharaoh - The Pyramid of Khufu Immersive Exploration Experience," which debuted in Chengdu [9] - The Night Tour of Jinjiang has upgraded its offerings by incorporating mixed reality technology, allowing visitors to experience a blend of historical and modern elements [9]

Core Insights - The article highlights the transformation of Chengdu's night economy through the "Night Tour of Jinjiang," which combines historical, technological, and consumer experiences to redefine cultural tourism consumption [2][5]. Group 1: Night Tour of Jinjiang - The "Night Tour of Jinjiang" extends traditional cultural tourism hours into the night, creating a new consumption scene through a "boat+" model that integrates water, banks, streets, and boats [2][4]. - Tourists can experience various themed boats, such as hot pot boats and digital MR boats, and enjoy activities at the riverside market and cultural spaces after disembarking [4][5]. - In August 2023, the project attracted approximately 2.9 million visitors and generated revenue of about 24.88 million RMB from January to August 2023 [4]. Group 2: Growth of Night Economy - The popularity of the "Night Tour of Jinjiang" reflects the broader growth of China's night economy, with a reported 100% increase in search and review volumes related to night tours in July 2023 compared to the previous month [5]. - The Chinese government has encouraged the extension of operating hours for popular tourist attractions and cultural venues to boost night-time tourism [5]. - Various cities in China, including Chengdu, Shanghai, Guangzhou, and Hangzhou, are enhancing their night tourism offerings through ecological improvements, technological integration, and cultural exploration [5].