"今年夏天卖得最火的就是'青铜啾'和'陶陶猪'毛绒玩偶。"四川省广汉市三星堆博物馆文创店负责 人宋克花说，"青铜啾"原型是铜神树花蕾立鸟，其萌胖造型深受年轻人喜爱。文创店还推出粉啾啾、白 啾啾等不同色系"神鸟啾啾"系列产品，单日平均销售超800个，全网累计销售超30万个。 火热销量的背后，离不开三星堆博物馆以"景区+文创"推动文旅融合发展、打造新消费场景、培育 新消费增长点的探索。"我们采取博物馆和文旅公司协同开发的模式，博物馆提供文化资源，文旅公司 聚焦市场转化，形成优势互补的产品开发体系。"广汉三星堆博物馆景区管理委员会产业发展部部长何 清告诉记者，目前三星堆博物馆有100多家供应商，产品品类30%的年更新率也对参与制作文创产品的 生产商和设计师提出了更高要求，倒逼其不断提供新创意，持续点燃游客购买兴趣。 四川拥有悠久的历史文化和丰富的旅游资源，为文旅融合发展提供了深厚基础。四川省文化和旅游 厅二级巡视员吕志军说，今年以来，四川省坚持以文塑旅、以旅彰文，持续推动文化和旅游的深度融 合，出台《四川省文旅融合新场景项目实施细则》，加快红色文化游、工业农业游、康养银发游、研学 研修游、会展博览游等新场景建设，对 ...

Group 1 - The core objective for Chengdu in 2023 is to achieve a total retail sales of social consumer goods of 1.1 trillion yuan, building on last year's figure of 1.08 trillion yuan [1] - From January to July 2023, Chengdu's retail sales reached 654.98 billion yuan, marking a year-on-year growth of 5.9%, which outpaces both national and provincial growth rates [1] - Chengdu plays a crucial role in driving consumption in Sichuan and the western region, aiming to become an international consumption destination [1] Group 2 - The "Night Tour of Jinjiang" project has created a diverse consumption model that extends the consumption chain and enriches nighttime consumption scenes, attracting approximately 2.9 million visitors and generating revenue of about 24.88 million yuan this year [5][6] - The Iron Statue Temple Water Street is innovating with a "culture + first store + scene" model, with 60% of its brand merchants being first stores, contributing to Chengdu's consumption boost [6][7] - Chengdu has surpassed 4,000 first stores, ranking third in China after Beijing and Shanghai, highlighting its role in enhancing consumer engagement [6] Group 3 - Chengdu's high-tech sector is significantly enhancing consumer experiences, with over 6,000 digital cultural enterprises and a scale exceeding 110 billion yuan in the high-tech zone [7] - The integration of technology in cultural tourism is exemplified by the immersive experience projects, such as the "Disappearing Pharaoh - The Pyramid of Khufu Immersive Exploration Experience," which debuted in Chengdu [9] - The Night Tour of Jinjiang has upgraded its offerings by incorporating mixed reality technology, allowing visitors to experience a blend of historical and modern elements [9]

Core Insights - The article highlights the transformation of Chengdu's night economy through the "Night Tour of Jinjiang," which combines historical, technological, and consumer experiences to redefine cultural tourism consumption [2][5]. Group 1: Night Tour of Jinjiang - The "Night Tour of Jinjiang" extends traditional cultural tourism hours into the night, creating a new consumption scene through a "boat+" model that integrates water, banks, streets, and boats [2][4]. - Tourists can experience various themed boats, such as hot pot boats and digital MR boats, and enjoy activities at the riverside market and cultural spaces after disembarking [4][5]. - In August 2023, the project attracted approximately 2.9 million visitors and generated revenue of about 24.88 million RMB from January to August 2023 [4]. Group 2: Growth of Night Economy - The popularity of the "Night Tour of Jinjiang" reflects the broader growth of China's night economy, with a reported 100% increase in search and review volumes related to night tours in July 2023 compared to the previous month [5]. - The Chinese government has encouraged the extension of operating hours for popular tourist attractions and cultural venues to boost night-time tourism [5]. - Various cities in China, including Chengdu, Shanghai, Guangzhou, and Hangzhou, are enhancing their night tourism offerings through ecological improvements, technological integration, and cultural exploration [5].