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从“观光式”向“沉浸式”转变 “五一”假期文旅消费“热力值”持续攀升
Yang Shi Wang· 2025-05-05 16:15
Core Insights - The "May Day" holiday has seen a significant increase in cultural and tourism consumption, with innovative projects transforming tourism from "sightseeing" to "immersive" experiences [1][3][5] Group 1: New Tourism Experiences - Various regions have introduced aerial sports such as skydiving and paragliding, which have become popular among tourists [1] - Sichuan Yibin's Xingwen Stone Sea Scenic Area launched low-altitude sightseeing tours, allowing visitors to view geological wonders from the air [3] - Creative tourism products themed around historical contexts like the Three Kingdoms and martial arts have attracted many visitors, such as the "Meet Zhuge Liang" experience in Hubei [5] Group 2: Visitor Statistics and Engagement - Beijing's parks and the China Garden Museum welcomed 3.32 million visitors during the holiday, with special markets featuring over 300 cultural and creative products [7] - The newly opened Qingyuan Changlong Forest Hot Spring Park in Guangdong offers a unique hot spring experience with themed pools and wildlife [8] Group 3: Cultural Heritage and Immersive Experiences - The old Wuhu Customs House, a historical site, has been revitalized to provide an immersive cultural experience, showcasing its century-long history through technology [10][11]