沉浸式音频技术

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研判2025!中国音频行业产业链、市场规模及重点企业分析:AI技术引领音频行业变革,多模态大模型与生成式AI重塑内容创作[图]
Chan Ye Xin Xi Wang· 2025-04-23 01:36
Industry Overview - The audio industry is experiencing significant growth driven by technological advancements, particularly in AI, which enhances content creation and consumption [1][10] - The market size of China's audio industry is projected to reach 28.7 billion yuan in 2024, representing a year-on-year growth of 14.80% [10] Industry Development History - The audio industry in China has evolved through four main phases: 1. The nascent phase (1996-2005) began with the first online broadcasting platform in China [4] 2. The exploratory phase (2006-2015) saw the emergence of various audio platforms and regulatory frameworks [5] 3. The expansion phase (2016-2019) marked the introduction of live audio streaming features by major platforms [6] 4. The maturity phase (2020-present) is characterized by the listing of major companies and the integration of AI technologies [6] Industry Value Chain - The audio industry value chain consists of upstream content creation, materials, and components; midstream audio platforms; and downstream listening channels such as smartphones and smart speakers [8] Market Size - The application of AI and multimodal large models is transforming audio content creation, enhancing user experience and personalization [10] Key Companies - Major listed companies in the audio sector include Tencent Music, NetEase Cloud Music, and others, with various enterprises involved in digital publishing and audio technology [2] Industry Development Trends 1. **Intelligent and Integrated Solutions**: The future of audio will focus on smart and integrated solutions, leveraging AI for automatic processing and system integration [21] 2. **Immersive Audio Experiences**: Technologies like 3D and spatial audio will enhance user experiences in gaming, film, and entertainment [22][23] 3. **Environmental Sustainability**: The industry will increasingly prioritize eco-friendly materials and energy-efficient technologies in product design [24]