Group 1 - The article highlights the global purchasing frenzy triggered by Labubu, indicating that not only trendy toys can stimulate IP consumption among the younger demographic, but this sector can also recreate the "Labubu moment" through immersive IP experiences [1] - The added value of cultural symbols is identified as a significant source of premium pricing, particularly evident in the gold and jewelry industry, where a specific gold company has enhanced its product's cultural connotation through national trend designs [1] - Pop Mart's systematic IP lifecycle management has led to successful product sales, with notable growth in economic benefits from original game IPs and innovations based on traditional cultural elements [1]