Core Viewpoint - The Southeast region's largest agarwood market is characterized by diverse promotional tactics, leading to consumer difficulties in distinguishing genuine products from counterfeit ones, resulting in frequent instances of consumers overpaying for fake goods [1] Group 1: Market Practices - Promotional language in agarwood e-commerce live streams heavily focuses on terms like "full of oil" and "genuine products," creating a misleading perception of product quality [1] - A visit to the night market in Maoming, Guangdong, revealed that the price difference for Qinan bracelets can reach up to 30 times, indicating significant price inflation in the market [1] Group 2: Product Manipulation - Some factory managers admitted to enhancing the appearance of inferior agarwood by using Qinan essential oil for polishing or soaking, which improves color and fragrance, thereby allowing low-quality products to be sold at high prices [1]