Core Viewpoint - The article highlights the challenges consumers face in distinguishing genuine agarwood products from counterfeit ones in the market, exacerbated by misleading marketing tactics and similar appearances of products [1][3]. Group 1: Market Dynamics - The agarwood market is characterized by a variety of promotional phrases focusing on "oil content," leading to consumer confusion and potential overpricing of inferior products [3][21]. - In the "Agarwood Night Market," prices for cultivated agarwood bracelets vary significantly, with ordinary types priced at tens of yuan per gram, while those that can sink in water can reach up to three hundred yuan per gram, showing a price difference of nearly thirty times [5][7]. - The price of wild agarwood, which is under strict national protection, ranges from thousands to hundreds of thousands of yuan per gram, indicating its scarcity and high value [11]. Group 2: Quality and Processing - The quality of agarwood is primarily determined by oil content, with higher oil levels leading to better density, weight, and fragrance, making "sinking grade" the recognized quality standard [14]. - The processing methods significantly affect the price, with larger sizes and specific shapes commanding higher prices due to material usage [16]. - Some merchants enhance the appearance of low-quality agarwood by adding essential oils during polishing, which misrepresents the product's true quality [19][22]. Group 3: Counterfeit Products - A term referred to as "technology goods" is used by merchants to describe advanced counterfeiting techniques that make it difficult for consumers to detect fakes [21]. - Merchants often use methods such as oil infusion and pressure treatment to artificially enhance the appearance of low-quality agarwood, allowing them to sell these products at inflated prices [22][36]. - The market has seen a rise in the sale of artificially treated agarwood products, which are often disguised as high-quality items, leading to consumer deception [39]. Group 4: Regulatory Challenges - Despite the presence of detection standards, the effectiveness of these regulations is questioned, as many counterfeit products still receive certification based on superficial criteria [41][45]. - The testing centers often fail to identify artificially treated agarwood, as they only assess basic characteristics, allowing substandard products to pass as genuine [47][51]. - The inconsistency in testing results across different institutions further complicates the ability of consumers to ascertain the true quality of agarwood products [53].

（央视财经《财经调查》）总台《财经调查》记者发现，东南地区最大的沉香市场宣传话术花样繁多， 产品外观相似，消费者难辨真伪，"花高价买假货"的情况时有出现。记者进入沉香电商直播间，商家的 宣传话术几乎都围绕着"油脂"展开："360度满满油脂""假一赔万""货真价实"等词。记者实地走访广东 茂名观珠镇夜市发现，奇楠手串价格差距可达三十倍。部分工厂负责人坦言，会用奇楠精油打磨或煮泡 品相不佳的沉香，让颜色更黑、香味更浓，以提升卖相。"满油脂"背后的真相竟是抛光、泡煮，让劣质 沉香卖出高价！ 编辑：令文芳 转载请注明央视财经 ...

Core Viewpoint - The article highlights the challenges consumers face in distinguishing genuine agarwood products from counterfeit ones in the market, exacerbated by misleading marketing tactics and similar appearances of products [1][3]. Group 1: Market Dynamics - The agarwood market is characterized by a variety of promotional phrases emphasizing "oil content," leading to consumer confusion and potential overpricing of inferior products [3][21]. - In the "China Agarwood Capital," a night market showcases numerous vendors selling different grades of agarwood, with prices varying significantly based on quality and oil content [5][7]. - The price of wild agarwood has skyrocketed due to its classification as a protected species, with prices ranging from thousands to hundreds of thousands of yuan per gram [11]. Group 2: Product Quality and Standards - The quality of agarwood is primarily determined by oil content, with higher oil levels indicating better quality, and "sinking grade" being the recognized standard for premium products [14]. - The processing methods, such as polishing and oil infusion, can artificially enhance the appearance of lower-quality agarwood, misleading consumers about the product's true value [19][22]. - Industry standards, such as the national forestry standards, are in place to regulate agarwood quality, but enforcement and adherence appear inconsistent [12][40]. Group 3: Counterfeit Products and Consumer Risks - A significant issue in the market is the emergence of "technology goods," which are artificially enhanced agarwood products that mimic higher-quality items, making it difficult for consumers to identify genuine products [21][30]. - Some vendors resort to using low-quality wood as a base, injecting it with oils to simulate the appearance of high-quality agarwood, which raises ethical concerns about product authenticity [36][38]. - Despite the presence of testing centers, the ability to accurately assess the quality of agarwood products is limited, as many counterfeit items can still receive certification based on superficial criteria [40][52].