Core Insights - The event aimed to deepen cooperation between Qinghai and Shanghai, promoting high-quality agricultural and livestock products from Qinghai into the Shanghai market [1] - A team of experts conducted a comprehensive survey of Qinghai's unique industries, including yak meat, cold-weather vegetables, salmon, and goji berries, to enhance their market branding [3][4] Group 1: Industry Opportunities and Challenges - Qinghai's yak meat is recognized for its high-protein, low-fat "highland organic" quality, aligning with Shanghai's health consumption trends, but faces challenges such as low brand recognition and consumer misconceptions about meat quality [3] - The cold-weather vegetables from Qinghai, despite their superior quality and international exports, lack recognition in the Shanghai market compared to products from Yunnan and Shandong [3] - The cold-water salmon industry in Qinghai, being the largest breeding base in the country, has potential for transformation by developing high-value products like fish oil and caviar [4] - The goji berry industry in the Qaidam Basin suffers from low pricing by external buyers, leading to a loss of profit for local producers, highlighting the need for better branding and market understanding [4] Group 2: Strategic Recommendations - Experts suggested enhancing brand storytelling and developing convenient products that cater to urban family consumption habits to improve the market presence of Qinghai's yak meat [3] - The establishment of a regional brand for cold-weather vegetables is crucial to communicate their "highland organic" story and meet the premium positioning of quality supermarkets [3] - A shift in strategy for goji berries is recommended, focusing on market demand research and reverse product development to retain pricing power and brand value [4] Group 3: Implementation and Standards - The event culminated in the release of the "Qinghai Agricultural and Livestock Quality Product System Standard - 'Huqing Quality Product' Standard" 1.0, which serves as a guideline for Qinghai enterprises to align with Shanghai market standards [7] - The new standard expands its coverage from Guoluo Prefecture to the entire Qinghai province, facilitating better market access and product quality alignment for local producers [7] - The Shanghai Consumption Assistance Alliance plans to continue supporting the branding efforts of Qinghai's green organic agricultural products to enhance their presence in Shanghai and the Yangtze River Delta [7]