Core Viewpoint - The eighth China International Import Expo showcases a vibrant display of intangible cultural heritage (ICH) products, indicating a significant growth potential in the ICH industry, projected to exceed 580 billion yuan by 2025 with a compound annual growth rate (CAGR) of over 30% [1][7]. Industry Trends - The ICH market is experiencing a continuous expansion, with the market size surpassing 450 billion yuan in 2024, becoming a crucial driver for cultural consumption market growth and upgrade [3][7]. - The younger consumer demographic, particularly those born in the 1990s and 2000s, now represents over 60% of the market, leading to a transformation of ICH products towards a blend of practicality and aesthetics [2][7]. - The integration of technology and digital transformation is enhancing the ICH experience, with AR, VR, and live streaming becoming popular tools for improving engagement and dissemination [7][8]. Policy Support - Recent government initiatives, including the introduction of regulations for the digital protection of intangible cultural heritage, are aimed at strengthening the preservation, transmission, and utilization of ICH [6][8]. Future Outlook - Experts predict that the future of the ICH industry will focus on technology-driven innovation, cross-industry integration, and internationalization, with a significant emphasis on digital upgrades and the creation of immersive experiences [8][10][12]. - The shift from "rescue protection" to "living innovation" in the ICH sector is expected to inject new vitality into the sustainable development of traditional culture in contemporary society [12].