Group 1 - The core argument emphasizes the need for companies to adapt to the complexities of the digital age by shifting from traditional binary thinking to a non-binary cognitive model that fosters holistic and interconnected understanding [1][7][8] - Companies are facing significant challenges as the traditional binary cognitive model, which divides the business landscape into opposing categories, becomes increasingly inadequate in the context of digital transformation [7][8] - The transition to a non-binary cognitive model requires companies to embrace ecological symbiosis, dissolve organizational boundaries, and recognize non-linear relationships in the business environment [9][10][11] Group 2 - The non-binary cognitive model is supported by advancements in quantum physics and philosophical theories that emphasize the interconnectedness of individuals and their environments, challenging traditional reductionist views [11][12][13] - Companies must recognize the dynamic nature of relationships in the digital age, moving away from static perceptions of the external world to a more interactive and collaborative understanding [14][15] - Establishing a dynamic holistic cognitive framework can help alleviate anxiety and confusion caused by outdated cognitive paradigms, enabling companies to better navigate uncertainties and complexities in the market [16]