Core Insights - The proportion of popular artists at music festivals during the National Day holiday has increased significantly compared to previous years, indicating a structural change in the artist lineup [1][3][4] - The influx of high-traffic artists has created a dichotomy in the music festival landscape, leading to both opportunities and challenges for the industry [3][14] Industry Overview - The National Day holiday music festival season has seen over 40 brands and 152 music festivals across the country, marking a positive trend in the music market [4][10] - The participation of over 67 groups of popular artists, including actors and internet celebrities, has become a defining feature of this year's festival lineups [6][10] Artist Participation - Notable artists such as Huang Zihongfan, ONER, and Wang Yien have been among the most active performers during the National Day music festivals, with some artists participating in multiple events [7][8] - The trend of non-professional musicians entering the music festival scene is not new, but it has intensified, with many artists leveraging their popularity from other fields to attract audiences [12][18] Market Dynamics - Music festival organizers are increasingly relying on popular artists to boost ticket sales and attract sponsorships, reflecting a shift towards a "traffic-driven" model [14][19] - The balance between maintaining artistic integrity and capitalizing on the popularity of these artists is a growing concern, as some festivals risk becoming mere fan meet-and-greets [13][24] Challenges and Risks - The industry faces challenges such as rising costs associated with high-profile artists, leading to potential financial strain on festival organizers [20][21] - Issues related to artist demands, fan conflicts, and the overall quality of performances are becoming more prevalent, raising questions about the sustainability of this model [19][24][25]