Core Insights - The article discusses the launch of a new concentrated yogurt-flavored drink called "Yogurche" by Ito En and its subsidiary Chichiyasu, which can be mixed with milk to create yogurt-like beverages or desserts [2][3][12]. Group 1: Product Overview - "Yogurche" is not a ready-to-drink beverage; it is recommended to be mixed with milk, with a suggested ratio of 1:4 for a yogurt-flavored drink and 1:2 for a dessert-like texture [2][3]. - The product is available in two flavors: vanilla and strawberry, with packaging indicating that each bottle can make approximately 10 servings [2][3]. Group 2: Market Trends - The concentrated beverage market in Japan has been growing since 2020, with a predicted market size increase of 22.8% in 2020, reaching 48.5 billion yen, and by 2024, the market size is expected to be 1.5 times that of 2020 [3][13]. - Major beverage companies like Ito En and Suntory have launched various concentrated products during this period, indicating a trend towards concentrated beverages in the market [3][13]. Group 3: Unique Selling Proposition - "Yogurche" differentiates itself by allowing the creation of non-liquid food items when mixed with milk, expanding the usage scenarios for concentrated beverages [7][12]. - The drink's thickening effect is attributed to the addition of pectin, which stabilizes and thickens the mixture when combined with milk [9][12]. Group 4: Consumer Behavior - The introduction of "Yogurche" is partly aimed at addressing children's aversion to milk, providing a way to enjoy milk with varied flavors and textures [11][12]. - The trend of DIY beverage preparation has gained traction, with consumers increasingly interested in creating their own drinks at home, a behavior that has been accelerated by the rise of remote work [25][27].

作者： Pride 编辑： Panda 牛奶缓缓倒入装有少量饮料的玻璃杯中，倒入一定量后停下，用勺子舀起一勺 " 混合物 " ，并轻微地 晃动勺子，此时勺内的白色内容物不再是液体，而呈现出如果冻一般的质地。 这是伊藤园官方 YouTube 频道近期分享的一则视频中的场景。而上述效果形成的 " 秘密 " ，来自于 玻璃杯中少量的饮料。这是伊藤园与其子公司チチヤス株式会社（英文名为 Chichiyasu ，下文统一用 英文名称）联合推出的一款叫 " ヨーグルチェ " （暂无官方译名，下文统一用音译名 " 优格切 " ）的 酸奶风味饮料。 " 优格切 " 不是一款即饮型的饮料，据官方建议，该产品适合与牛奶混合调制饮用。据伊藤园的介绍， 这款饮料与牛奶混合之后质地会变稠，当其与牛奶的比例为 1 ： 4 时，可以调制出酸奶风味和口感的 饮品，比例 为 1 ： 2 时，则可以调制出酸奶风味、质地类似果冻的甜点。而据官方的解释，"优格 切"的品牌名，也是日语"酸奶"（ ヨーグルト）与意大利语"甜点"（dolce，日语翻译为 ドルチェ）的结 合。 该产品共推出了 " 香草酸奶味 " 和 " 草莓酸奶味 " 两种口味，两种口味 ...