Investment Rating - The report maintains a rating of "Add" for the company [2][6][4] Core Views - The company achieved a total revenue of 888 million yuan in the first half of 2025, representing a year-on-year growth of 9.34%, and a net profit attributable to shareholders of 102 million yuan, up 7.37% year-on-year, which aligns with expectations [4][6] - The company continues to expand its market presence, with significant growth in its pet disposable hygiene products, generating 834 million yuan in revenue, a 9.31% increase year-on-year [6] - The company is increasing its investment in domestic self-owned brands, utilizing a multi-channel approach to enhance market share [6] Financial Performance Summary - The company's gross margin slightly increased by 0.09 percentage points to 18.97%, while the net margin decreased by 0.22 percentage points to 11.5% due to increased asset impairment losses [6] - The overseas market revenue reached 830 million yuan, growing by 9.43% year-on-year, while domestic market revenue was 58 million yuan, reflecting an 8.03% increase [6] - The company forecasts earnings per share (EPS) of 1.34 yuan and 1.60 yuan for 2025 and 2026, respectively, with corresponding price-to-earnings (PE) ratios of 20 times and 17 times [6][7]

Group 1: General Information - The research object is Yiyi Co., Ltd., which belongs to the beauty and care industry. The reception time was July 4, 2025, and the company's reception staff included the board secretary, CFO Zhou Lina, and securities affairs specialist Yang Yimu [16] - The institutions participating in the research are Shenwan Hongyuan Securities, Huaxia Fund, China Life Pension, Great Wall Fund, etc. [2] Group 2: Core Views - The company's current order situation is stable, and production is in an orderly manner. The US business that was postponed due to tariff policies has returned to normal, and the company is expanding non - US markets such as Europe and Southeast Asia [24] - The company's products are daily necessities for pet - keeping, and the downstream demand is relatively stable. The impact of tariff policies is mainly reflected in the customer's order - placing rhythm, sea - freight planning, and inventory management [24] - The Cambodian factory has an annual production capacity of approximately 300 million pet pads and will expand production capacity flexibly according to the situation [25] - The domestic market for pet disposable hygiene and care products has broad development potential, driven by factors such as the younger pet - owner population, pet aging, and the expansion of pet - friendly scenarios [25] - The company is increasing the promotion of its domestic self - owned brands "HUSHPET" and "One Acre Flower House" through an omni - channel layout [27] - The company will continue to implement the "overseas + domestic" dual - cycle and "ODM/OEM + self - owned brand" dual - engine drive strategy, and is also making strategic layouts in the pet track through industrial funds [27] Group 3: Summary by Directory 01. Research Basic Situation - The research object is Yiyi Co., Ltd. in the beauty and care industry, with a reception time of July 4, 2025, and specific reception staff [16] 02. Detailed Research Institutions - The participating institutions include Shenwan Hongyuan Securities (represented by Zhang Haitao), Huaxia Fund (represented by Lin Yao and Fan Linjun), China Life Pension (represented by Gao Yuanyuan), and Great Wall Fund (represented by Chai Chengsen) [17] 03. Research Institution Proportion - No relevant content provided 04. Main Content Data - **Order and Market Situation**: The company's orders are stable, and the US business has recovered. It is expanding non - US markets to reduce risks [24] - **Impact of Tariffs**: Tariffs mainly affect the customer's order - placing rhythm, sea - freight planning, and inventory management. The Cambodian factory has a certain production capacity and may expand it [24][25] - **Domestic Market Potential**: The domestic market for pet disposable hygiene and care products has great potential, driven by young pet - owners, pet aging, and pet - friendly scenarios [25] - **Brand Planning**: The company is promoting its self - owned brands "HUSHPET" and "One Acre Flower House" through an omni - channel layout [27] - **Development Strategy**: The company will continue the dual - cycle and dual - engine drive strategy and make strategic layouts in the pet track through industrial funds [27]

Group 1: Company Performance and Market Adaptation - The company's order situation is stable, with production proceeding normally after recovering from previous tariff impacts on U.S. business [2] - The company is actively expanding into non-U.S. markets such as Europe and Southeast Asia to mitigate market risks [2] - The Cambodian factory has an annual production capacity of approximately 300 million pet pads, with plans to flexibly expand capacity based on specific circumstances [3] Group 2: Market Potential for Pet Hygiene Products - The domestic market for disposable pet hygiene products has significant development potential, driven by increasing pet ownership and changing consumer attitudes [3][4] - The percentage of pet owners born in the 1990s is 41.2%, while those born in the 2000s account for 25.6%, indicating a shift towards younger pet owners [4] - The aging pet population in China is creating a stable demand for incontinence care products, such as pet diapers and pads [4] Group 3: Brand Development and Strategic Planning - The company is increasing investment in promoting its own brands, "HUSHPET" and "Yiping Huafang," through a combination of online and offline channels [4] - Future strategies include a dual-circulation model focusing on both domestic and international markets, as well as a dual-driven approach combining ODM/OEM and proprietary brands [5] - The company is strategically investing in the pet industry through an industrial fund, targeting areas such as cat litter, pet food, and smart pet products [5]