Workflow
海外网红传播中国故事
icon
Search documents
让海外网红讲好中国故事
Jing Ji Guan Cha Bao· 2025-08-30 12:56
Core Viewpoint - The rise of overseas influencers in China is significantly enhancing the global storytelling of China, providing a fresh and relatable perspective that resonates with international audiences [2][5]. Group 1: Rise of Overseas Influencers - The development of short video and live streaming platforms has made China one of the most active markets for internet content creation, allowing foreign creators to showcase their experiences in China [3]. - Influencers from various backgrounds are capturing everyday life in China, presenting a vibrant and multifaceted image that contrasts with traditional narratives [3][4]. Group 2: Reasons for Popularity - Overseas influencers bring a sense of novelty and authenticity, as their foreign perspective is often perceived as a more trustworthy evaluation of China [4]. - Their content is typically concise, humorous, and relatable, utilizing multiple languages to reach a broader audience [4]. - The rapid development of Chinese society provides a wealth of engaging content for influencers, enhancing the appeal of their narratives [4]. Group 3: Social Reactions - The popularity of overseas influencers has sparked discussions in China, with many viewing it as an effective means of international communication [5]. - There are concerns regarding the reliance on foreign voices to tell Chinese stories, raising questions about national narrative confidence [5][7]. Group 4: Advantages of International Communication - Overseas influencers possess a unique international perspective, making them adept at presenting Chinese stories in a relatable manner [8]. - Their content often humanizes China's image, countering stereotypes prevalent in Western media [8]. - They complement official narratives, appealing to younger audiences and diversifying the storytelling landscape [8]. Group 5: Potential Risks and Challenges - The involvement of overseas influencers carries risks, including potential political sensitivities and the possibility of misrepresenting Chinese culture [9]. - There is a growing sentiment of discomfort among some Chinese citizens regarding the perceived preference for foreign narratives over domestic voices [9]. - The varying cultural contexts in which these stories are received can lead to misunderstandings and backlash [9]. Group 6: Strategies for Effective Storytelling - To maximize the impact of overseas influencers, it is essential to provide them with a deeper understanding of Chinese culture and history [12]. - Supporting influencers with resources and platforms can enhance their reach and effectiveness in storytelling [12]. - Encouraging diverse content creation that goes beyond entertainment can present a more comprehensive view of China [12]. Group 7: Enhancing Domestic Storytelling - Building narrative confidence among Chinese storytellers is crucial for a balanced representation of China [14]. - Improving the international communication skills of Chinese content creators can help them effectively share their stories on global platforms [14]. - Fostering international collaborations and enhancing platform capabilities can facilitate the global dissemination of Chinese narratives [15].