Core Insights - The "My Store Model" has gained significant attention in the private domain business circle, raising questions about its potential as a lucrative opportunity or a possible trap [1] - The model has achieved impressive results, generating over 10 billion in revenue and attracting over 2 million active members within two years [4] Group 1: Model Overview - The "My Store Model" innovatively combines green points and a dividend mechanism, using green points as a basis for dividends and releasing coupons based on new performance from the platform [3] - The platform is operated by Shanghai Certain Store Network Technology Co., Ltd., which has integrated over 20,000 physical merchants [4] Group 2: Business Structure - The model consists of four main business segments: 1. Self-operated mall, providing a wide range of products to encourage continuous consumer spending [8] 2. Brand mall, attracting numerous brand merchants to enhance platform credibility and consumer traffic [8] 3. Offline supermarkets, combining physical stores with the internet to gain consumer trust [8] 4. Cross-industry alliances, empowering offline merchants and increasing funding and traffic sources [8] Group 3: Consumer and Points Mechanism - Consumers earn shopping coupons and points after purchases, with coupons usable in promotional malls and points gradually released as consumption vouchers, creating a cycle of "spending - earning points - releasing coupons - repurchasing" [7] - Merchants provide discounts of 3%-20%, which are pooled to generate coupons for users [10] Group 4: Market Response - Following the popularity of the "My Store Model," several imitation platforms have emerged, achieving over 100 million in revenue within months, indicating the model's significant influence [14] Group 5: Strategic Upgrades - To address the slowing return on investment for users, three upgrade strategies have been planned: 1. Accelerated promotion through social recommendations, offering 5%-10% instant cash rewards for successful referrals [16] 2. Regional segmentation for precise operations, allowing independent accounting of revenues in 36 distinct areas [19] 3. Increased immediate benefits through various promotional activities, enhancing consumer engagement [22] Group 6: Core Advantages - The success of "My Store" is attributed to its green points system, cross-industry alliances, and a win-win ecosystem for consumers, merchants, and the platform [23] - The model replaces traditional discounts with point appreciation and utilizes AI algorithms for dynamic fund management, ensuring reasonable distribution and flow of funds [23]