Core Insights - The "WoDian Model" is generating polarized discussions, with some achieving significant revenue while others criticize it as a "new type of intelligence tax" [2] - The model has reportedly generated over 10 billion in transaction volume, with 2 million members and 20,000 merchants within two years of its launch [4] Group 1: Decoding the "WoDian Model" - The model integrates green points with a dividend mechanism, creating a win-win cycle for merchants, users, and the platform [4] - Users earn shopping vouchers and points through consumption, with points potentially increasing fivefold through a 40-period value-added plan, encouraging repeat purchases [5] - Merchants can gain customer traffic and user points by offering discounts of 3%-20%, leading to a significant increase in repurchase rates [5] Group 2: Market Trends and Competition - Numerous platforms mimicking the "WoDian Model" have emerged, achieving impressive transaction volumes exceeding 100 million within months of operation [6] - These platforms cover essential daily needs and enhance credibility by introducing high-trust product categories [7] Group 3: Sustainability Concerns - The reliance on merchant discounts for platform operation raises questions about sustainability, especially if new merchant growth stagnates or user spending declines [8] - The original 36-period dividend cycle is being optimized to improve user experience and fund circulation efficiency [9] Group 4: Operational Optimization Strategies - The company is implementing three strategies to enhance user engagement: social referral acceleration, regional empowerment, and instant rewards [10] - The "36 District Strategy" aims to create localized profit pools, linking user earnings to local consumption activity [9] - New interactive features like consumption subsidies and random rewards are designed to boost user participation and spending frequency [10]

Core Insights - The "My Store Model" has gained significant attention in the private domain business circle, raising questions about its potential as a lucrative opportunity or a possible trap [1] - The model has achieved impressive results, generating over 10 billion in revenue and attracting over 2 million active members within two years [4] Group 1: Model Overview - The "My Store Model" innovatively combines green points and a dividend mechanism, using green points as a basis for dividends and releasing coupons based on new performance from the platform [3] - The platform is operated by Shanghai Certain Store Network Technology Co., Ltd., which has integrated over 20,000 physical merchants [4] Group 2: Business Structure - The model consists of four main business segments: 1. Self-operated mall, providing a wide range of products to encourage continuous consumer spending [8] 2. Brand mall, attracting numerous brand merchants to enhance platform credibility and consumer traffic [8] 3. Offline supermarkets, combining physical stores with the internet to gain consumer trust [8] 4. Cross-industry alliances, empowering offline merchants and increasing funding and traffic sources [8] Group 3: Consumer and Points Mechanism - Consumers earn shopping coupons and points after purchases, with coupons usable in promotional malls and points gradually released as consumption vouchers, creating a cycle of "spending - earning points - releasing coupons - repurchasing" [7] - Merchants provide discounts of 3%-20%, which are pooled to generate coupons for users [10] Group 4: Market Response - Following the popularity of the "My Store Model," several imitation platforms have emerged, achieving over 100 million in revenue within months, indicating the model's significant influence [14] Group 5: Strategic Upgrades - To address the slowing return on investment for users, three upgrade strategies have been planned: 1. Accelerated promotion through social recommendations, offering 5%-10% instant cash rewards for successful referrals [16] 2. Regional segmentation for precise operations, allowing independent accounting of revenues in 36 distinct areas [19] 3. Increased immediate benefits through various promotional activities, enhancing consumer engagement [22] Group 6: Core Advantages - The success of "My Store" is attributed to its green points system, cross-industry alliances, and a win-win ecosystem for consumers, merchants, and the platform [23] - The model replaces traditional discounts with point appreciation and utilizes AI algorithms for dynamic fund management, ensuring reasonable distribution and flow of funds [23]