Core Insights - The "WoDian" model in Shanghai has emerged as a significant case in the digital economy, achieving a transaction volume of 100 billion and 20 million users in three years, driven by a green points mechanism and a restructured commercial ecosystem [1][5] - The model creates a new business logic of "consumption as investment," forming a community of interests among consumers, merchants, and platforms [1][5] Consumer Benefits - The most attractive feature for consumers is the "full refund" value proposition, where spending 1,000 yuan can yield 200 green points, redeemable for 1,000 yuan in vouchers, effectively making their spending feel like an investment [3] - A white-collar user reported that by converting monthly expenses of 3,000 yuan into points, they could accumulate nearly 20,000 yuan in vouchers over a year, equating to a 50% discount [3] Merchant Advantages - Merchants can achieve profit growth through a "discount for traffic" strategy, where a 3%-20% discount can lead to cross-industry revenue [3] - A chain supermarket in Shanghai, after joining the platform with a 5% discount, not only received a 5-fold points subsidy but also saw a 30% increase in actual profits due to lifetime consumer commission [3] Technological Framework - The underlying competitive advantage of "WoDian" lies in its technology-driven anti-bubble mechanism, with a dynamic dividend algorithm that ensures sustainable profit distribution [4] Policy and Market Support - The national policy "Implementation Plan for Promoting Green Consumption" provides a supportive environment for "WoDian," encouraging the model of consumption rebate points [5] - The success of "WoDian" is attributed to its alignment with trends in consumption upgrading, entity transformation, and technological innovation, creating a community of interests among consumers, merchants, and platforms [5]

最近，"我店模式" 在私域商业圈可谓赚足了眼球，成为火出圈的热门话题。 这个模式究竟有什么奥秘？ 是能带来丰厚收益的新风口，还是可能让人踩坑的陷阱？ 为什么 "我店" 能实现百亿流水？ 今天咱们就来深入聊聊这个 "我店模式"，看看它是否靠谱，能否真正为商家和消费者带来实惠。 一、"我店模式" 核心揭秘 （一）模式本质与运营主体 "我店模式" 创新性地融合了绿色积分与分红机制，把绿色积分作为分红的重要依据，通过平台新增业绩来释放抵用券。 这种模式既契合国家倡导的绿色积分理念，又为商家和用户开辟了新的盈利渠道，自然吸引了众多手握商家资源的项目方。 "我店" 平台由上海某店网络科技有限公司运营，自 2021 年 8 月创立以来，短短两年时间就创造了百亿级流水，拥有 200 万 + 活跃会员，整合了 20000 + 实 体商户。在当下实体门店经营困难、消费意愿低迷的大环境下，这样的成绩十分耀眼。 （二）四大业务板块构建生态闭环 从模式构成来看，"我店" 主要由四大板块组成： （三）消费与积分循环机制 消费者在平台消费后，会获得购物券和积分。购物券可以在促销商城直接抵扣消费金额，积分则会按照特定算法逐步释放成消费券，用 ...

在当下复杂多变的商业环境中，上海 "我店" 模式凭借其独特的运营理念与创新机制，于市场中崭露头角，在较短时间内实现了规模的快速扩张与业绩的显 著增长。然而，任何商业模式在发展进程中都难免面临各类风险的考量，"我店" 模式也不例外。但值得关注的是，该模式在合法合规层面以及绿色积分玩 法与国家政策的契合度上，展现出了诸多积极因素。 我是一杰（Ajie3293）为你带来模式中你想知道的答案！ 一、合法合规性的坚实保障 （一）政策溯源与呼应 早在 2016 年，国家发改委等部门便在《关于促进绿色消费的指导意见》中前瞻性地提出 "研究建立绿色消费积分制"，虽彼时仅为初步设想，但已释放出鼓 励绿色消费的强烈信号。2022 年 1 月，国家发改委等七部委联合印发的《促进绿色消费实施方案》则正式确立了 "绿色消费返利积分" 模式机制，并大力推 广更多市场化激励措施，明确规定探索实施全国绿色消费积分制度。上海 "我店" 模式中的绿色积分玩法正是对这一系列国家政策的积极响应与深度践行。 1. 用户权益保障：在用户消费过程中，"我店" 模式给予用户清晰明确的权益说明。用户在平台消费所获得的金币可直接在商城兑换产品或提现，积分则 通 ...