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国庆假期迎来出游热 多地发放消费优惠券提升旅游体验
Yang Shi Xin Wen· 2025-09-30 09:46
Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to trigger a new wave of consumer spending, with significant increases in hotel and flight bookings compared to last year [2][3] Booking Trends - Hotel and flight booking rates have surpassed last year's figures, with a notable increase in reservations across various city tiers [2] - Beijing leads in hotel bookings among first-tier cities, exceeding Shenzhen and Shanghai by 6 percentage points [2] - Coastal cities such as Dalian, Tianjin, Yantai, Qingdao, and Rizhao are experiencing high booking rates in second and third-tier cities [2] - The demand for homestays has surged, with a year-on-year increase of over 30% in bookings, particularly in lesser-known cities like Qinzhou, Longnan, Taizhou, and Xiaogan [2] Travel Preferences - The trend of "拼假" (combining leave days) has led to a 26% increase in travel product bookings from September 26 to September 28 compared to the same period last year [2] - The average booking volume for transportation services, including flights and train tickets, has risen by approximately 4.2% year-on-year, with high-speed rail and combined flight-train packages showing a 7% increase [3] - Multi-destination travel products, such as long-distance tours and car rentals, have seen significant growth, with bookings increasing by 53% and 93% respectively compared to last year [3] Consumer Incentives - Various regions are distributing consumption vouchers to enhance the travel experience, with over 29,000 cultural and tourism events planned and more than 480 million yuan in subsidies allocated [4] - Beijing's "City Renewal Week" features a range of activities and offers 5 million yuan in consumption vouchers to encourage local spending [4] - Dalian is also promoting tourism through events and has issued 15 million yuan in consumption vouchers, including 10 million yuan for retail and 5 million yuan for dining [5]