消费供给效能提升

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特别策划丨董超:从六个方面持续发力 激发居民消费潜力
Sou Hu Cai Jing· 2025-07-02 09:59
Core Viewpoints - The current consumer landscape in China shows a positive development trend, with a focus on enhancing consumption as a primary economic task [3][4][16] - The government is implementing policies to stimulate consumption, including financial support and strategic actions to transition from a "manufacturing powerhouse" to a "consumer powerhouse" [1][3] Consumer Development Trends - There is a rapid upgrade in consumer goods, with significant growth in service consumption sectors such as dining, culture, tourism, sports, and health [4][16] - New consumption highlights include inbound consumption, domestic "trendy" products, and digital consumption [4][16] Factors Contributing to Positive Consumer Trends - Increased income levels are releasing potential for service consumption, with a shift from survival-based spending to development and enjoyment-based spending [5][17] - Technological advancements are driving innovation in consumption models [5][17] - Improved supply levels are creating new demand opportunities [5][19] Policy Recommendations for Stimulating Consumption - Enhance consumer capacity by increasing labor remuneration and expanding the middle-income group [9][21] - Optimize the consumption environment through market regulation and consumer rights protection [10][22] - Reduce consumption restrictions in sectors like automotive and housing to promote market activity [11][23] - Improve supply quality by encouraging innovation in product development and service delivery [12][24] - Innovate consumption scenarios to meet diverse consumer needs through technology [13][25] - Strengthen modern circulation systems to enhance urban and rural commercial infrastructure [14][26] Challenges in Consumption Supply - Structural and technical challenges hinder the ability to meet evolving consumer demands [25][27] - There is a mismatch between high-end consumer demand and the supply of quality products [25][27] - Coordination issues within the supply chain affect responsiveness to market changes [25][27] Strategies for Enhancing Supply Efficiency - Focus on demand-driven supply chain reforms to align with consumer preferences for quality and sustainability [26][28] - Leverage digital technologies to improve supply chain transparency and efficiency [27][28] - Optimize the regulatory environment to reduce transaction costs and enhance market vitality [28][29]