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社零连续5个月回落!国常会强调增强消费供需适配性,AI、超高清、智能穿戴等市场将再迎爆发
Hua Xia Shi Bao· 2025-11-15 10:13
Core Viewpoint - The recent consumer data indicates a continuous decline in retail sales, prompting the need for new consumption policies to stimulate economic activity [2][3]. Economic Data Summary - From January to October, the total retail sales of consumer goods reached 412.169 billion yuan, growing by 4.3%. In October alone, retail sales amounted to 46.291 billion yuan, reflecting a year-on-year increase of 2.9%, marking five consecutive months of decline [2][4]. - The retail sales growth rate has decreased from 6.4% in May to 2.9% in October, with a consistent downward trend observed over the past five months [3][4]. - October's retail sales performance may not be as weak as it appears, as the year-on-year growth was affected by a high base from the previous year, where October recorded a 5% growth [4]. Consumption Trends - In October, the retail sales of goods reached 41.092 billion yuan, with a year-on-year growth of 2.8%. The catering revenue was 5.199 billion yuan, growing by 3.8%, showing a recovery from previous lows [4][5]. - The automotive sector significantly impacted the overall retail sales growth, with a noted decline in sales. Excluding automotive products, the retail sales of consumer goods grew by 4.0%, an increase of 0.8 percentage points from September [4][5]. Policy and Strategic Initiatives - The State Council emphasized enhancing the adaptability of supply and demand to unlock consumption potential and improve economic circulation. This includes promoting consumption upgrades to lead industrial upgrades and better meet diverse consumer needs [2][6]. - The government plans to accelerate the application of new technologies and models, focusing on key industries to develop new products and value-added services [6]. Sector-Specific Insights - The report highlights the growth of service consumption as a significant contributor to overall consumer spending, with service retail sales accelerating compared to goods retail sales [5]. - The focus on artificial intelligence, ultra-high-definition video, smart wearables, and drones is expected to drive future consumption growth, with specific targets set for market expansion in these areas [7][8].