Core Viewpoint - The article discusses the evolving consumer behavior on Xiaohongshu regarding tile purchases, highlighting the shift from sharing positive experiences to voicing complaints and concerns, particularly about payment practices in the tile industry [1][3]. Group 1: Consumer Behavior - Consumers are increasingly sharing negative experiences related to tile purchases on Xiaohongshu, seeking validation and support from others [1][3]. - A recent post emphasized the importance of not paying the full amount upfront when purchasing tiles, as many consumers have faced issues with payment before receiving their goods [3][5]. Group 2: Industry Practices - The tile industry has established a norm where consumers are required to pay a deposit first, which is justified by the need for the seller to secure their efforts in fulfilling the order [5]. - The timing of the final payment remains contentious, with no unified practice; previously, consumers might have paid the full amount upfront, but current market conditions have led to a preference for payment upon delivery or after installation [5][8]. Group 3: Trust Issues - The difficulty in settling final payments is largely attributed to a lack of trust between consumers and tile dealers, exacerbated by rising price sensitivity and declining product quality [8][10]. - Trust issues not only affect payment practices but also impact the overall reputation and credibility of tile dealers and the brands they represent [10].