Core Viewpoint - The successful IPO of Mixue Ice City has broken the trend of first-day stock price declines for tea beverage companies in Hong Kong, with a significant opening increase of 29.38% and a closing price rise of over 43.2% on March 3, 2023, leading to a market capitalization exceeding 1,093 billion HKD [1][2]. Group 1: Market Performance and Comparisons - Mixue Ice City achieved an oversubscription rate of 5,266 times prior to its IPO, setting a record for Hong Kong IPOs with a frozen capital scale of 1.82 trillion HKD [1]. - Despite the enthusiasm surrounding Mixue Ice City's listing, other tea beverage companies like Nayuki, Cha Bai Dao, and Gu Ming experienced declines in their stock prices on the same day, indicating a lack of positive impact from Mixue's performance [2][9]. - The market is observing whether Mixue Ice City can maintain its market capitalization above 1 trillion HKD in the coming years, similar to the trajectory of Pop Mart, which saw significant fluctuations in its market value post-IPO [2][7]. Group 2: Business Model and Operational Insights - Mixue Ice City's business model is fundamentally different from other tea brands, relying on a first-party supply chain with 100% self-produced core ingredients and a self-sufficient rate exceeding 97%, which allows for better profit margins [4][5]. - The company operates over 45,000 stores, leveraging its production capabilities to maintain profitability even in a competitive pricing environment, unlike many competitors who rely on cooperative models [5][6]. - The net profit margins for Mixue Ice City have been stable, with figures of 14.7% in 2022, 15.8% in 2023, and 18.7% in the first three quarters of 2024, indicating a consistent but not explosive growth trajectory [6]. Group 3: Future Challenges and Market Dynamics - Moving forward, Mixue Ice City faces challenges in expanding its store presence in lower-tier cities and overseas markets, as well as competing in new business areas like coffee [6][7]. - The overall tea beverage market is experiencing intense competition characterized by homogenization, with brands struggling to differentiate themselves and maintain consumer interest [9][10]. - The current market dynamics suggest that many tea brands are caught in a cycle of following trends and marketing gimmicks, which may undermine their long-term viability and consumer loyalty [10].