Core Viewpoint - The rapid development of technology and the widespread adoption of internet technology are transforming the consumer market, leading to the emergence of new consumption concepts and methods. Digital operations, utilizing big data, cloud computing, and artificial intelligence, are becoming essential for businesses to enhance competitiveness [1][8]. Group 1: Digital Transformation and Business Model - Jiangping Wealthy Merchant Digital Service Platform aims to break the limitations of traditional e-commerce platforms, providing a fair, transparent, and efficient digital operating environment for merchants and consumers [1][3]. - The platform promotes a new consumption model that emphasizes partnership and shareholder concepts, creating a win-win situation among consumers, merchants, and the platform [1][6]. - The company has developed an independent app and e-commerce platform, achieving deep integration of online and offline sales networks across the country [3][5]. Group 2: Health Beverage Sector - Jiangping Wealthy Merchant has expanded into the health beverage sector, becoming the national operating center for Guoyao Tianhong Baicao Qi Yu 7+1 craft beer, which is enriched with various health-promoting ingredients [3][5]. - The beer is positioned as a health drink suitable for the Chinese market, combining traditional brewing techniques with modern health concepts, developed over eight years by a large research team [3][5]. Group 3: Supply Chain and Marketing Strategy - The company has established a strong raw material supply chain and built cloud warehouses for rapid nationwide delivery, enhancing consumer experience with convenient one-piece shipping [5][8]. - Jiangping Wealthy Merchant collaborates with numerous hotels and specialty beverage stores in key regions, employing direct market expansion strategies and recruiting over 100 agents to enhance distribution [5][6]. Group 4: Consumer Engagement and Investment Opportunities - The consumption partner system allows consumers to view spending as an investment opportunity, transforming traditional shopping habits and promoting wealth growth through consumption [6][8]. - The company aims to help small and medium-sized enterprises achieve digital transformation, addressing challenges in survival, sales, and development while fostering a new economic model [8].