Core Viewpoint - The article emphasizes the importance of consumer behavior in influencing business practices, suggesting that financial transactions serve as a form of voting for or against a company's practices [10][30]. Group 1 - Consumers often express dissatisfaction after making purchases, but this behavior inadvertently supports the businesses they criticize [12][30]. - When consumers pay for a service or product, they provide "positive feedback," encouraging businesses to continue their current practices [13][30]. - To effectively express dissatisfaction, consumers should provide "negative feedback" by refusing to pay for unsatisfactory services, thereby signaling to businesses that their practices are unacceptable [17][30]. Group 2 - The article suggests that if consumers encounter issues at checkout, they should leave without completing the transaction, thereby creating a dilemma for the business [19][26]. - By collectively refusing to support unsatisfactory practices, consumers can compel businesses to reconsider their pricing and service strategies [28][30]. - The overall message is that consumers should prioritize their genuine feelings and actions over social considerations, ensuring that their spending aligns with their values [33][36].