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食品生鲜品牌TOP15,“科技+场景”重构消费价值|世研消费指数品牌榜Vol.50
3 6 Ke· 2025-07-08 03:24
Group 1: Dairy Industry Insights - The dairy sector is advancing through "technology-driven health upgrades" and "precise scene penetration," reshaping consumer value during the spring season [3] - Yili is promoting patented strain products to address gut health issues, while Mengniu focuses on immune-boosting properties through milk rich in lactoferrin [3] - Brands are innovating through scene-based marketing, with Anmuxi collaborating with other brands to promote portable yogurt for outdoor activities [3] - Differentiation strategies are evident, with Jindian enhancing trust through live demonstrations of organic sourcing, and Dewang entering the health upgrade market with a new skim milk formula [3] - The trend in the dairy industry indicates a shift from generalized health concepts to targeted technological solutions, with refined consumer scenarios driving brand growth [3] Group 2: Fresh Produce Industry Insights - The fresh produce sector is undergoing a "supply chain technology revolution" and "visualization of trust," enhancing cross-border consumer experiences [4] - Yikeberry is leveraging the launch of Yunnan blueberries with live broadcasts showcasing the entire supply chain, emphasizing freshness as a core competitive advantage [4] - Jianong targets high-end fresh fruit consumption with a "24-hour active freshness lock" packaging for Philippine pineapples, creating transparent "cutting stations" in stores [4] - The new logic in the fresh produce market emphasizes the transition from basic preservation to "visualization of the trust chain," redefining global food experience standards [4]