Core Viewpoint - The article highlights the discrepancy between product compliance with standards and consumer satisfaction, emphasizing that legal compliance does not equate to consumer approval [2]. Group 1: Standards and Compliance - In the consumer sector, standards serve as the legal basis for determining product quality, with most products adhering to a set of execution standards [2]. - The "Standardization Law" mandates that technical requirements for safety and health must meet or exceed mandatory national standards, yet many companies opt for lower general standards instead of higher industry or group standards [4][5]. Group 2: Case Studies of Compliance Issues - Case 1: "Water buffalo milk" often contains regular cow's milk, as the existing standard only requires the use of raw milk without specifying types, allowing misleading labeling [5]. - Case 2: Full aluminum furniture often adheres to general metal furniture standards, leading to issues like misrepresented aluminum thickness and quality [6]. Group 3: Gaps in Standards - Existing standards often fail to match the specific quality characteristics of emerging or niche products due to a time lag in standard development [9]. - The generality of broad standards does not adequately address the unique features of specialized products, leading to compliance issues [9]. Group 4: Information Asymmetry - Companies exploit the gap between technical standards and consumer understanding, using complex terminology to mislead consumers about product quality [15]. - Case 1: In the leather furniture market, the term "leather sofa" can refer to various types of leather, often without clear disclosure, misleading consumers [16]. - Case 2: Some brands exaggerate the UV protection of clothing, focusing on initial lab results while neglecting to inform consumers about performance degradation after washing [18].