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济青烟消费试点发力,线上线下激活内需新潜力
Qi Lu Wan Bao· 2026-01-27 10:43
Core Viewpoint - The Shandong provincial government aims to enhance consumption through new business models and scenarios in the cities of Jinan, Qingdao, and Yantai by 2026, focusing on both online and offline strategies [1] Online Strategies - Jinan has developed the "Quancheng Purchase" platform, planning to issue 160 million yuan in consumption vouchers by 2025, which is expected to drive direct consumption exceeding 10 billion yuan [1] - Qingdao has issued 160 million yuan in targeted consumption vouchers, leading to a year-on-year sales growth of over 15% in retail and dining sectors [1] - The provincial platform integrates the three cities, promoting deep integration of "Good Products from Shandong" with e-commerce [1] Offline Strategies - Qingdao is cultivating high-level flagship stores and creating night-time consumption hubs [1] - Yantai plans to establish 15 economic clusters for new product launches and develop a coastal metaverse shopping street [1] - Jinan is expanding the categories for home appliance and digital subsidies, enhancing service functions in commercial districts [1] - All three cities are advancing the upgrade of the circulation network at county, township, and village levels, optimizing logistics and local stores to sustain urban and rural consumption vitality [1]