消费驱动力跃迁
Search documents
假日经济新观察·消费驱动力跃迁 市场呈现品质化、理性化、体验化新面貌
Yang Shi Wang· 2025-10-03 07:06
Group 1 - The 2025 National Day and Mid-Autumn Festival will create an 8-day long holiday, significantly boosting consumer enthusiasm and demand across various sectors such as dining, shopping, and entertainment [1] - Major tourist attractions and shopping districts are experiencing a surge in foot traffic, indicating a vibrant consumer market [2][3] - Cultural IPs are injecting long-term momentum into the cultural tourism economy, with significant exhibitions and performances attracting large crowds [5][7] Group 2 - The "Reunion Economy" is thriving during the dual festival period, with retail and dining sectors seeing simultaneous growth, highlighted by the popularity of mooncakes and family meals [8][10] - Local cultural and heritage resources are being leveraged to create immersive experiences in ancient towns, enhancing tourism appeal [11][13][15] - Over 4.8 billion yuan in consumer subsidies are being distributed across the country, supporting a wide range of cultural and tourism activities [16][19] Group 3 - The holiday economy is driving sustained consumer vitality, with strong demand for travel and immersive experiences [20][22] - There is a shift in consumer behavior from survival-based spending to development and enjoyment-oriented consumption, with cultural experiences becoming a core driver [24] - The dual push from policy and market forces is accelerating innovation in product offerings, catering to all age groups and opening new avenues for consumption [26]