Core Viewpoint - The proliferation of low-price links on the Taobao platform disrupts the carefully constructed market pricing system of brands, leading to unfair competition and damaging brand reputation and market share [1] Group 1: Control Strategies for Low-Price Links - Brands need to establish a comprehensive monitoring mechanism to track product prices in real-time from the moment of listing, utilizing professional price monitoring tools across all sales scenarios [3] - Different strategies should be applied based on the type of seller; authorized sellers should be educated and constrained, while unauthorized sellers should face complaints and removal of low-price links [4] - Collaboration with the Taobao platform's brand protection team is essential to enhance control measures and reduce the existence of low-price links [5] Group 2: Brand Responses to Low-Price Links - Brands can submit evidence of low-price links through Taobao's complaint channels, leading to the removal of these links within 3-7 working days [7] - For first-time offenders among authorized sellers, brands can issue warning letters and request price adjustments, with many complying to maintain the relationship [8] - Legal measures can be taken against repeat offenders, effectively deterring them from continuing low-price practices [9] Group 3: Benefits of Controlling Low-Price Links - Timely management of low-price links helps maintain a stable pricing system, preventing price wars and ensuring reasonable profit margins for distributors [10] - A stable pricing system enhances brand image and consumer trust, as evidenced by a 25% increase in brand trust scores and a 15% rise in repurchase rates for a skincare brand [11] - After cleaning up low-price links, compliant sellers see a recovery in sales, with one sports shoe brand experiencing a 20% increase in monthly sales and an annual revenue increase of 18 million [12]