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陌陌与探探付费用户5年1期降 挚文集团如何破萎缩难题
Zhong Guo Jing Ji Wang· 2025-06-11 03:18
Core Insights - The core viewpoint of the articles highlights the declining revenue and user base of Zhiyuan Group, particularly through its apps Momo and Tantan, indicating challenges in the social networking industry [1][2]. Financial Performance - Zhiyuan Group reported a net revenue of 2.521 billion yuan for Q1 2025, a year-on-year decrease of 1.5% [1] - The net profit attributable to the company was 358 million yuan, showing a significant year-on-year increase of 6815.3% [1] - Revenue from mainland China was 2.106 billion yuan, down 9.5% from 2.319 billion yuan in the same period last year [1] - Overseas revenue reached 415 million yuan, marking a year-on-year increase of 72% [1] - The company anticipates total net revenue for Q2 2025 to be between 2.57 billion and 2.67 billion yuan, reflecting a year-on-year decline of 4.5% to 0.8% [1] User Metrics - Momo app had a total of 4.2 million paying users in Q1, down from 7.1 million in the same period last year, a decrease of 2.9 million users [1] - Tantan app reported 800,000 paying users in Q1, down from 1.1 million, a reduction of 300,000 users [1] - Both Momo and Tantan have experienced a continuous decline in paying user numbers over the past five years [1][2] Industry Context - The decline in paying users for Momo and Tantan is attributed to a shift in user preferences from superficial social interactions to deeper connections driven by interests [2] - Competitors like Soul and Xiaohongshu have gained traction among younger users, indicating a shift in the social networking landscape [2]