1、2025年7-9月投放产品数 9月份，短剧在投产品数持续下滑，素材量却有微弱上升，同时，泛娱乐、小说、生活服务等行业素材量纷纷下滑。为什么会有这样的变化？背后可能有 哪些原因？ 为帮助从业者快速了解每月应用投流情报，DataEye研究院结合ADX行业版数据，定期发布各行业应用买量数据月度观察报告（不含游戏、电商）。 一、短剧 ADX行业版数据显示，2025年9月短剧行业在投产品3398款，较8月份减少了304款，环比下滑8.3%。 具体来看，在投小程序产品数变化比较明显。2025年9月短剧行业在投小程序产品3157款，较8月份减少了327款，环比下滑9.4%。同时，9月份在投APP产 品较8月微增18款，环比上涨11.0%。 2、2025年7-9月投放素材数 ADX行业版数据显示，9月份短剧行业投放素材量有一定程度增长，与产品数的持续下滑形成对比。 具体来看，9月份在投短剧素材量达2053.4万组，较8月份增加了114.7万组，环比上涨5.9%。 其中，APP和小程序产品素材数变化较为明显。9月短剧行业APP类产品投放素材量212.1万组，较8月份减少了20.6万组，环比下滑8.9%；小程序类产品投 放素 ...

Core Viewpoint - The online dating industry, once revolutionized by apps like Tinder, is facing significant challenges as user engagement declines and competition from niche platforms and social media increases [3][6][10]. Group 1: Industry Evolution - The first online dating site, Match.com, launched in 1995, but it wasn't until Tinder's introduction of the "swipe" feature in 2012 that online dating gained mainstream popularity [2][3]. - Match Group, Tinder's parent company, went public in 2015 and acquired several dating apps, becoming a leading player in the online dating market [3]. - During the pandemic, online dating usage surged, with Match Group's market value peaking near $50 billion [3]. Group 2: User Engagement Decline - Recent data shows that daily usage of dating apps in the U.S. has dropped from 100 minutes to about 50 minutes over the past decade [3]. - Tinder's parent company, Match Group, has seen its stock price fall by over 66% in the last five years, leading to significant layoffs and a CEO change [3][5]. - Bumble, another competitor, has experienced a nearly 95% drop in market value [3]. Group 3: User Sentiment and Safety Concerns - A Forbes survey indicates that nearly 80% of respondents feel fatigued by dating apps, with many viewing online dating as a chore rather than an enjoyable activity [4]. - Safety concerns persist, with about 50% of Americans believing dating apps are unsafe, and over half of users reporting experiences of deception [4]. Group 4: Subscription Services and User Retention - Over 30% of Americans have subscribed to paid dating app services, with Tinder offering various membership tiers, some costing up to $499 per month [5]. - Match Group's recent financial reports show a 5% decline in paid users, marking the tenth consecutive quarter of decline, with over 700,000 users lost in the past year [5]. Group 5: Shift in User Preferences - Nearly half of U.S. users are seeking long-term relationships, with Gen Z showing the highest preference for such connections [6]. - Niche dating apps like Hinge, which focus on serious relationships, are gaining traction, while platforms like TikTok and Instagram are increasingly used for dating [6][7]. Group 6: Rise of Offline Dating Events - Post-pandemic, there is a resurgence in offline dating events, with many brands organizing activities for singles, which are becoming popular among younger demographics [8][9]. - New startups focusing on offline social activities are emerging, indicating a shift away from traditional online dating [9]. Group 7: Challenges in the Chinese Market - Similar challenges are faced by dating apps in China, with platforms like Momo and Tantan experiencing user declines due to regulatory issues and shifting user preferences [10]. - Momo's paid user count has dropped by 40% year-on-year, reflecting broader trends in the online dating landscape [10].

曾经的约会巨头，如今正在被年轻人遗忘。 对90后来说，陌陌是曾经当之无愧的王者，但对00后来说，Soul才是如今的心头好。 陌陌抓住了移动互联网的浪潮，但却没有一直抓住它。2011年8月，唐岩创立的陌陌正式上线，凭借基于地理位置 的陌生人社交模式迅速走红。 上线仅仅3个月，陌陌用户就突破了40万，到了2012年6月份，这个数字已经突破600万，同年8月份，陌陌获得了 阿里4000万美元战略投资。 2014年12月，陌陌成功登录纳斯达克，成为当时国内最成功的陌生人社交平台。 从上市到今天，十年过去了，陌陌却从最初的社交宠儿，变成了如今的"中老年网恋专区"，它做错了什么？ 要说现在年轻人手里最火的交友APP，应该是Soul或者是牵手，但你要提起陌陌，许多年轻人只会摇头晃脑。 今年9月，陌陌母公司挚文集团发布了二季度财报，财报显示集团总营收26.2亿元，同比减少2.6%，这是已经是 2020年第四季度以来，挚文集团连续22个季度营收下滑。 作为挚文集团的核心产品，陌陌付费用户从去年同期的720万直接锐减至350万，出现了腰斩。除此之外，挚文集 团旗下另一款约会APP探探，月活也从去年同期的1290万降至1020万， ...

Core Viewpoint - The rise of AI companionship applications, particularly Soul, has led to confusion among users regarding the nature of their interactions, blurring the lines between AI and human engagement [2][12][30]. Group 1: User Experience and Confusion - Users like 酥酥 have experienced confusion over whether they are interacting with AI or real people, especially when AI characters exhibit human-like behaviors and responses [1][3]. - The introduction of official virtual companion accounts by Soul has sparked debates about the authenticity of these interactions, with many users believing there might be real people behind the AI [2][5]. - Instances of AI characters requesting personal photos or suggesting offline meetings have raised concerns about privacy and the nature of these interactions [20][21][23]. Group 2: Technological Development and Challenges - Soul has acknowledged the challenges of AI hallucinations and is working on solutions to minimize user confusion regarding the identity of their virtual companions [3][8]. - The technology behind AI-generated voices has advanced significantly, making it difficult for users to distinguish between AI and human responses [9][10]. - The issue of AI revealing itself as a human proxy is linked to the training data used, which may include real-world interactions that contain biases and inappropriate content [23][24]. Group 3: Regulatory and Ethical Considerations - In response to incidents involving AI companions, some U.S. states are proposing regulations that require AI companions to remind users that they are not real people [2][30]. - The ethical implications of AI companionship are complex, as developers face challenges in establishing clear boundaries for AI behavior and user expectations [24][29]. - The blurred lines between AI and human interactions raise significant concerns about user trust and the potential for exploitation in digital communications [25][29].

Core Insights - The article highlights the emergence of Soul as a unique social platform that addresses the deeper emotional and spiritual needs of young users, leveraging AI technology to reshape social interactions [1][3] - Soul's core logic revolves around "soul matching," utilizing algorithms to analyze users' interests and personalities, facilitating connections among like-minded individuals [1][3] User Demographics - A significant portion of Soul's active user base consists of individuals born in the 1990s and 2000s, who are more receptive to new experiences and eager to express their authentic selves online [3] - The platform creates a safe and inclusive environment, allowing users to share their thoughts and emotions without the pressures of real-life expectations [3] Technological and Content Development - Soul is committed to increasing R&D investments, employing advanced technologies like artificial intelligence to enhance matching accuracy and user experience [3] - The platform emphasizes the construction of a positive content ecosystem, encouraging users to share creative and healthy content, which fosters a constructive social atmosphere [3] Cultural Community - Soul has evolved from a mere social tool into a vibrant cultural community for young people, enabling users to connect with friends from diverse backgrounds and engage in interesting discussions [3] - As Generation Z becomes a dominant social group, their social needs and behaviors are expected to significantly influence the entire social industry [3] Innovation and Iteration - Soul continuously innovates and iterates its offerings, aiming to reconstruct the social logic of contemporary youth with a focus on authenticity, warmth, and a sense of belonging [3]

Core Insights - The core viewpoint of the articles highlights the declining revenue and user base of Zhiyuan Group, particularly through its apps Momo and Tantan, indicating challenges in the social networking industry [1][2]. Financial Performance - Zhiyuan Group reported a net revenue of 2.521 billion yuan for Q1 2025, a year-on-year decrease of 1.5% [1] - The net profit attributable to the company was 358 million yuan, showing a significant year-on-year increase of 6815.3% [1] - Revenue from mainland China was 2.106 billion yuan, down 9.5% from 2.319 billion yuan in the same period last year [1] - Overseas revenue reached 415 million yuan, marking a year-on-year increase of 72% [1] - The company anticipates total net revenue for Q2 2025 to be between 2.57 billion and 2.67 billion yuan, reflecting a year-on-year decline of 4.5% to 0.8% [1] User Metrics - Momo app had a total of 4.2 million paying users in Q1, down from 7.1 million in the same period last year, a decrease of 2.9 million users [1] - Tantan app reported 800,000 paying users in Q1, down from 1.1 million, a reduction of 300,000 users [1] - Both Momo and Tantan have experienced a continuous decline in paying user numbers over the past five years [1][2] Industry Context - The decline in paying users for Momo and Tantan is attributed to a shift in user preferences from superficial social interactions to deeper connections driven by interests [2] - Competitors like Soul and Xiaohongshu have gained traction among younger users, indicating a shift in the social networking landscape [2]

Core Insights - Momo, once a leading social app, is facing significant challenges as evidenced by its parent company, Zhihu Group, reporting a total revenue of 10.563 billion, a year-on-year decline of 11.99%, and a net profit of only 1.04 billion, down 46.89% [2] - The decline in Momo's performance reflects a broader trend in the stranger social networking sector, where no new giants have emerged to replace it, indicating a shift in user preferences towards "light social" interactions [2][6] Industry Trends - The mobile internet landscape is shifting, with short video and chat applications dominating user engagement; average daily usage time for short videos is 138.4 minutes compared to 68.5 minutes for chat applications [3] - Community social applications have seen a growth rate of 9.2% in monthly usage time, aligning with the rise of platforms like Douyin and Xiaohongshu, which cater to younger users' preferences for low-cost, emotionally rewarding social interactions [5] User Behavior Changes - A survey indicated that 77.4% of young respondents believe "light social" interactions are becoming more common, with 81.9% of those from the post-2000 generation agreeing [5] - Young users are increasingly favoring platforms that allow for interest-based connections over traditional stranger social apps, which focus on quick matching [6][7] Challenges for Stranger Social Apps - Despite the rise of interest-based social products, many have failed to achieve sustainable growth, with examples like Jimo and QQ's interest community shutting down [8][9] - The core issue for stranger social apps lies in their inability to create a rich content environment that fosters genuine interest-based connections, leading to user disengagement [11] Economic Factors - The "loneliness economy" has led to a rise in alternative companionship options, such as pet ownership and AI companionship, which are increasingly preferred by young people over traditional social networking [14][12] - The commercial viability of stranger social apps is under scrutiny, as evidenced by Momo's declining revenue from live streaming services, which fell by 22.6% to 16.1% from 2020 to 2024 [15][17] Commercialization Issues - The monetization strategies of stranger social apps often fail to resonate with users, leading to a lack of willingness to pay for services that do not guarantee quality interactions [18] - The disparity in user expectations based on gender has created a challenging environment for monetization, with many male users feeling exploited in the pursuit of female attention [18][19]