深汕友农
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香飘十载满深汕!谷丰酒业坚持以纯粮造佳酿 | “深汕友农”新势力
Nan Fang Nong Cun Bao· 2025-09-04 11:02
Core Viewpoint - The article highlights the development and success of Gu Feng Distillery in the Shenshan Special Cooperation Zone, emphasizing its commitment to traditional grain-based brewing and the establishment of the "Shenshan Younong" regional public brand, which has significantly increased the visibility and recognition of local agricultural products [3][5][61]. Group 1: Brand Development - The "Shenshan Younong" brand has been established to enhance agricultural modernization and product selection, leading to increased exposure and recognition [3][5]. - Gu Feng Distillery's products, "Shenshan Qing" and "Shenshan Chun," have successfully filled the gap in the liquor category within the "Shenshan Younong" brand matrix [13][14]. - The distillery's participation in the "Shenshan Younong" brand has provided a broader platform for marketing and promotion, allowing for greater market penetration [63][64]. Group 2: Company Background and Growth - Gu Feng Distillery, led by Wu Lan, focuses on pure grain brewing and traditional production techniques, utilizing local resources to create unique flavors [9][10]. - The company achieved a sales peak of nearly 300 high-end liquor products in a single month around the Spring Festival [12]. - After facing operational challenges, the distillery relocated to a new facility and obtained production qualifications for both white and yellow liquor, marking a significant step in its growth [30][31]. Group 3: Product Quality and Strategy - The distillery emphasizes quality by using a combination of rice, sorghum, and wheat for brewing, establishing a reputation for "premium pure grain liquor" [41]. - The production process includes strict time requirements for each step, ensuring the quality and flavor of the final product [48]. - The "Shenshan Qing" series is designed to reflect local culture and stories, enhancing its appeal as a regional product [58][59]. Group 4: Future Aspirations - The company aims to create affordable quality liquor for the local community, positioning itself as a key player in the Shenshan region [36]. - Wu Lan expresses confidence in the brand's potential for growth, driven by the support from local authorities and the unique identity of the "Shenshan" brand [62][63]. - The distillery's ongoing efforts in market expansion and customer relationship management are seen as critical to its future success [49][50].
共22个产品入围!2025首期“深汕友农”产品遴选结果公示
Nan Fang Nong Cun Bao· 2025-07-12 05:07
品入围,涵盖腊 味、酒水、茶 叶、菌菇、海鲜 干货等品类。 据悉,此次入围 的5家企业中有3 家是首次入选, 共22个产品入 围!2025首 期"深汕友农"产 品遴选结果公示 _南方+_南方 plus 日前,深圳市深 汕特别合作区官 方门户网站公示 了2025年首 期"深汕友农"产 品遴选结果,5 家企业共22个产 "深汕友农"是深 汕特别合作区精 心谋划、重点打 造的区域公用品 牌。2024年通过 举办两期产品遴 选会,遴选出38 款产品,利用线 上、线下渠道实 现销售300余万 进一步丰富 了"深汕友农"的 企业及产品矩 阵。 | 序号 | 申报单位 | 产品名称 | | --- | --- | --- | | 1 2 | | 广式冬菇瑶柱腊肠 广式原味腊肠 | | 3 | 深圳市凤来仪实业有限公司 | 广式黑椒腊肠 | | 4 | | 川味腊肠 | | 5 | | 广式原味新品腊肠 | | 6 | 深汕特别合作区谷丰酒业有 限公司 | 深汕情·谷兴德珍醇(酱香 型) 深圳醇分兴德珍醇(清香 | | 7 | | 型) | | 8 | 深圳市深汕特别合作区金竹 源种养专业合作社 | 金竹源-红茶 | | 9 ...