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“闽中珍果”蹿红上海滩
Xin Lang Cai Jing· 2025-12-22 23:27
Core Insights - The event "Puthian Longan Shanghai Tour" aimed to promote the transformation and upgrading of the Puthian longan industry through technological empowerment and cultural connections [1] - A technology cooperation agreement was signed between Puthian City and Shanghai Academy of Agricultural Sciences to enhance deep processing, cold chain preservation, and standardization in the longan industry [1][3] - The event featured a trade fair showcasing Puthian longan and other local agricultural products, successfully facilitating procurement connections for dried longan [1] Group 1 - The event took place from December 19 to 20, focusing on the collaboration between Puthian and Shanghai in agricultural technology [1] - The Shanghai Academy of Agricultural Sciences emphasized leveraging its research capabilities and market advantages to support the Puthian longan industry [1][2] - The trade fair included various activities such as thematic performances and product promotions, highlighting the cultural significance of the Puthian longan industry [2] Group 2 - Puthian longan has a cultivation history of over 1,600 years, with more than 80 varieties, making it the most diverse in China [2] - The cultivation area for longan in Puthian is nearly 70,000 acres, covering 25 towns, with significant historical trade connections to Shanghai [2] - The local government recognizes the need for innovation and upgrading in response to competition from Thai longan, making the partnership with Shanghai crucial for overcoming industry challenges [3]
“盐田-饶平汇智谷”产业协作平台赋能,助力饶平好物走进湾区市场
Nan Fang Nong Cun Bao· 2025-12-13 15:03
Core Viewpoint - The "Saltian-Raoping Wisdom Valley" industrial collaboration platform is enhancing the market access for Raoping's agricultural products, facilitating their entry into the Bay Area market through innovative e-commerce strategies [6][30]. Group 1: E-commerce Initiatives - A live-streaming event on December 12 generated over 300,000 yuan in sales for Raoping's agricultural products, showcasing local specialties like "Sanrao fragrant rice" and "crispy shrimp" [4][10]. - The event was organized by Shenzhen Dongyu Happiness Industrial Investment Co., in collaboration with local e-commerce associations, aiming to connect consumers with Raoping's authentic flavors and craftsmanship [8][9]. Group 2: Agricultural Development - Liu Weicai, a retired soldier and village leader, played a pivotal role in developing the "Sanrao fragrant rice" industry, establishing a full industrial chain that includes rice planting, wine brewing, and noodle processing, benefiting over 100 local families [22][25]. - The initiative has significantly increased the added value of primary agricultural products, with 90% of fragrant rice undergoing deep processing [25]. Group 3: Industrial Collaboration Platform - The "Saltian-Raoping Wisdom Valley" serves as a talent introduction, project incubation, investment attraction, and product display base, providing free office space and services to enterprises [27][28]. - The platform aims to facilitate the integration of research and development in Shenzhen, manufacturing in Raoping, and nationwide market sales, promoting a collaborative industrial model [30][32]. - The event is part of a broader strategy to enhance Raoping's business environment and attract investment, thereby supporting rural revitalization efforts [32][36].
共22个产品入围!2025首期“深汕友农”产品遴选结果公示
Nan Fang Nong Cun Bao· 2025-07-12 05:07
Core Viewpoint - The selection results for the first phase of the "Shenshan Friendly Agriculture" products for 2025 have been announced, featuring 22 products from 5 companies, enhancing the agricultural brand of the Shenshan Special Cooperation Zone [2][11]. Group 1: Product Selection - A total of 22 products have been selected, covering categories such as cured meats, beverages, tea, mushrooms, and dried seafood [3][10]. - Among the 5 companies, 3 are making their debut in the selection process [4][5]. Group 2: Evaluation Process - The selection results stem from an expert review meeting held in late June 2023, where products were evaluated based on packaging, quality characteristics, market performance, and food safety [9][10]. - The expert panel assessed dozens of products, with 22 ultimately being chosen to represent the standards, characteristics, and advantages of the Shenshan Special Cooperation Zone's agricultural brands [10][11]. Group 3: Future Plans - In 2024, two product selection events will be held, aiming to select 38 products, which previously generated over 3 million yuan in sales through online and offline channels [14]. - The "Shenshan Friendly Agriculture" initiative will continue to support selected products in marketing and promotion to enhance their market presence and contribute to rural revitalization and farmer income [15][16].