Core Viewpoint - Yuexiu Property is one of the few real estate companies experiencing sales growth amidst a declining market, achieving a contract sales amount of 61.5 billion yuan in the first half of 2025, representing a year-on-year increase of 11% [1][2]. Group 1: Sales Performance - In the first half of 2025, Yuexiu Property's revenue reached 47.57 billion yuan, a year-on-year increase of 34.6%, with a core net profit of 1.52 billion yuan and a net profit attributable to shareholders of 1.37 billion yuan [1]. - The company achieved 50.04% of its annual sales target of 120.5 billion yuan by mid-2025, with confidence in meeting the remaining targets due to upcoming quality project launches in major cities [1]. Group 2: Market Strategy - Yuexiu Property's sales growth is attributed to its focus on first and second-tier cities, with 80.5% of sales coming from core cities, including 19.72 billion yuan from Beijing, 15.76 billion yuan from Guangzhou, and 14.49 billion yuan from Shanghai [2]. - The company has added 13 new land parcels in core cities, with 68% located in first-tier cities, and its total land reserve has reached 20.43 million square meters, with 94% in first and second-tier cities [2]. Group 3: Investment Strategy - The company is adopting a strategy of investing in smaller projects in older urban areas, which allows for quicker turnover and higher efficiency [3]. - Yuexiu Property plans to invest approximately 30 billion yuan this year, focusing on high-quality project acquisitions [3].