Core Points - Hainan Province launched a summer tourism promotion event titled "Cool Summer, Hainan Vacation" with a total subsidy of 40 million yuan, offering up to 3,060 yuan cash back per user for transportation, accommodation, dining, and attraction tickets [1][3] - The subsidy program runs from July 1 to September 30, targeting both local residents and tourists, aiming to enhance the travel experience while reducing costs [1] - In addition to cash subsidies, Hainan will host 108 cultural and tourism activities from June to September, including concerts, exhibitions, and sports events to enrich the vacation experience [1] Industry Insights - Hainan boasts over 1,900 kilometers of quality coastline, 4,269 square kilometers of tropical rainforest national parks, and a rich cultural heritage, positioning itself as a desirable summer destination [2] - The promotion attracted participation from over 100 travel-related enterprises in Zhengzhou, focusing on creating a dual experience of "culture + coolness" for consumers [2] - Hainan plans to continuously optimize its summer product offerings, promoting unique mountain, sea, museum, and cultural experiences to global travelers, thereby enhancing its brand as a "cool island" [2]