渠道松绑
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独家 | 茅台给经销商“松绑”:近期酱香酒不再要求强制打款
Xin Lang Cai Jing· 2026-01-27 01:00
Core Viewpoint - Moutai's sauce-flavored liquor company is allowing distributors to order based on actual needs without mandatory payment requirements to avoid excessive inventory issues in the market [1][2]. Group 1: Market Strategy - The company is strengthening resource allocation towards excellent distributors while potentially eliminating those who do not comply with regulations [1][2]. - Traditionally, distributors are required to return payments in multiple batches throughout the year, which corresponds to the release of equivalent value goods from the liquor company [1][2]. Group 2: Industry Commentary - Industry commentator Xiao Zhuqing noted that the decision to avoid forced inventory is aimed at preventing distributors from accumulating unsold stock that could lead to price dumping, thereby maintaining market order [1][2]. - The relaxation of requirements indicates a degree of "decontrol" by Moutai over its distribution channels [1][2].