1月29日，最后一场活动由济南新星公司收官。济南新星凭借其渠道运营能力与市场口碑，成为品牌连 接本地消费者的重要枢纽。本场活动最终达成销售额150万元。 三场活动累计销售额突破510万元，整体超出预期。 1月27日，首场活动由济南稼轩酒业承办。现场融合传统年味与茅台酱香酒文化，嘉宾回顾既往合作， 共商新年规划。活动当晚实现销售额超240万元。 1月28日，山东一区与渤翔酒业共同举办第二场答谢会。活动设置专业品鉴环节，嘉宾深入感受茅台酱 香酒的工艺与风味，进一步理解其文化内涵与市场价值。本场活动实现销售额120万元。 近日，茅台酱香芳华官方公众号发布"济南三场新春答谢会圆满举办，茅台酱香酒累计销售额突破510万 元"的消息。当中披露，近日，酱香酒公司山东一区联合济南稼轩酒业有限公司、山东渤翔酒业有限公 司、济南新星名酒销售有限公司三家核心经销商，在济南连续举办三场新春答谢会。 ...

今日多条要点，一起来看详情↓ ↓ ↓ 京东七鲜24小时鲜品、自有品牌礼盒"引爆"年货市场 1 月 30 日，京东七鲜北京西红门荟聚店、上海浦东世纪汇店双店同开，人气火爆。门店主打 24 小时鲜品、现制美食、自有品牌等特色商品，含低价茅 台、进口酒水、宠物用品等，满足新春囤货需求。开业期间设多品类试吃、爆品直降、买一赠一等福利，为京沪市民提供新鲜高性价比商品与便捷服务， 点亮新春餐桌。 茅台与美团闪购合作升级：入驻门店数已近3000家 1月30日消息，贵州茅台酱香酒营销有限公司日前宣布与美团闪购升级合作，在首批超千家"茅台酱香·万家共享"官方认证门店入驻的基础上，目前入驻美 团闪购的官方门店数已快速增至近3000家，覆盖全国245座城市。2026年，双方将以"正品保真、极致服务"为核心，建立源头溯源、官方鉴真、一对一急 送等能力，继续为用户打造"保真优惠，即买即饮"的官方渠道闪购名酒体验。 永辉超市北京鸿坤广场店恢复营业 1月30日消息，北京永辉超市发布公告称，永辉超市北京鸿坤广场店于2026年1月29日 正式恢复营业。永辉超市表示，感谢社会各方的关注与协调，目前 门店已全面做好运营准备，商品供应充足，全体员工 ...

Core Insights - Guizhou Moutai Sauce-flavored Liquor Marketing Co., Ltd. has announced an upgraded partnership with Meituan Flash Purchase, expanding the number of official stores to nearly 3,000 [2] - The collaboration aims to enhance user experience by focusing on "genuine products and exceptional service," with plans to establish capabilities for source tracing, official authentication, and one-on-one urgent delivery by 2026 [2] Summary by Categories Partnership Expansion - The number of official stores on Meituan Flash Purchase has rapidly increased from over 1,000 to nearly 3,000, covering 245 cities nationwide [2] Future Plans - By 2026, the partnership will focus on building capabilities for source tracing, official authentication, and urgent delivery services to enhance the purchasing experience for consumers [2]

Core Viewpoint - The collaboration between Guizhou Moutai Sauce Wine Marketing Co., Ltd. and Meituan Flash Purchase aims to enhance the distribution and accessibility of authentic Moutai Sauce Wine through a significant increase in certified stores and a focus on consumer experience [1] Group 1: Partnership and Expansion - Guizhou Moutai has upgraded its partnership with Meituan Flash Purchase, expanding the number of official certified stores from over 1,000 to nearly 3,000, covering 245 cities nationwide [1] - The collaboration is part of a strategy to build an instant retail network and drive channel transformation for Moutai Sauce Wine [1] Group 2: Consumer Engagement and Promotions - The partnership will focus on core values of "genuine products and exceptional service," with plans to implement source tracing, official authentication, and one-on-one urgent delivery services by 2026 [1] - A joint subsidy activity will be launched during the traditional peak season for purchasing liquor, particularly around the Spring Festival [1]

Core Insights - Guizhou Moutai Sauce Aroma Liquor Marketing Co., Ltd. announced an upgraded partnership with Meituan Flash Purchase to enhance its distribution network [1] - The number of official stores on Meituan Flash Purchase has rapidly increased to nearly 3,000, covering 245 cities nationwide [1] - By 2026, the partnership aims to establish capabilities focused on "genuine products, extreme service," including source tracing, official authentication, and one-on-one urgent delivery [1] Summary by Categories - **Partnership Development** - The collaboration with Meituan Flash Purchase is aimed at expanding the reach of Moutai's products through a significant increase in official store presence [1] - **Market Expansion** - The official store count has grown from over 1,000 to nearly 3,000, indicating a strong market penetration strategy [1] - **Future Goals** - The partnership will focus on creating a premium purchasing experience with features like genuine product assurance and immediate delivery services by 2026 [1]

1月27日，新浪财经《酒业内参》独家获悉，茅台酱香酒公司为避免过度压货造成市场运作难题，近期 经销商们可根据实际情况订货，不强制要求回款。 责任编辑：宋雅芳 责任编辑：宋雅芳 1月27日，新浪财经《酒业内参》独家获悉，茅台酱香酒公司为避免过度压货造成市场运作难题，近期 经销商们可根据实际情况订货，不强制要求回款。 同时，酱香酒公司也在市场资源配置方面强化了对优秀经销商的倾斜，不守规矩的经销商可能会被淘 汰。 正常而言，酒企经销商每年将分多个时间段，分批次、按计划将货款打回酒厂。按照打回的货款，酒厂 再对应的向经销商放出等价值货物。 同时，酱香酒公司也在市场资源配置方面强化了对优秀经销商的倾斜，不守规矩的经销商可能会被淘 汰。 正常而言，酒企经销商每年将分多个时间段，分批次、按计划将货款打回酒厂。按照打回的货款，酒厂 再对应的向经销商放出等价值货物。 中国酒业独立评论人肖竹青表示，不强行压货是为了防止经销商产生不良库存从而低价倾销，影响那些 良性市场的市场秩序。此次放宽要求也一定程度上意味着茅台对渠道的"松绑"。 中国酒业独立评论人肖竹青表示，不强行压货是为了防止经销商产生不良库存从而低价倾销，影响那些 良性市 ...

Core Viewpoint - The report from Dongwu Securities highlights the strategic focus of Kweichow Moutai on consumer-centric approaches and product diversification for 2026, aiming to strengthen its market position and stabilize sales [1] Group 1: Product Strategy - Kweichow Moutai will introduce a new 500ml classic series product in 2026, reinforcing the "tower base" advantage of the 500ml Flying Fairy [1] - The company plans to enhance its premium and zodiac products, with a focus on creating a flagship product priced around 2000 yuan, while emphasizing the collectible nature of zodiac offerings [1] - The product strategy includes a "2+N" system for Moutai sauce-flavored liquor, with a scientific approach to product deployment [1] Group 2: Market Positioning - The company aims to focus its 2026 product offerings on the 500ml Flying Fairy and premium products, indicating a clear and pragmatic adjustment direction [1] - A multi-faceted and flat "forest-style" channel ecosystem is expected to better tap into consumer demand, with a pricing system that adapts to market conditions to prevent speculation [1] - The adjustments in strategy are anticipated to help stabilize sales and establish a solid foundation for future growth [1]

Core Viewpoint - The article discusses the strategic transformation of Kweichow Moutai, focusing on a consumer-centric approach and market-oriented reforms to enhance its business operations in the face of ongoing industry adjustments and challenges [1][2][3]. Group 1: Market Transformation Strategy - Kweichow Moutai aims to implement a market-oriented transformation by prioritizing consumer needs, enhancing marketing strategies, and improving service levels across its product lines, including Moutai liquor and sauce-flavored liquor [2][12]. - The company emphasizes the importance of adapting to market changes, enhancing consumer engagement, and building a resilient channel ecosystem to ensure sustainable growth [7][20]. - The 2026 marketing strategy includes stabilizing supply and demand, ensuring reasonable pricing, and enhancing service quality to create a balanced market environment [12][21]. Group 2: Product Strategy - Moutai liquor will focus on a "pyramid" product structure, emphasizing the flagship 500ml Moutai liquor while optimizing the product mix to meet diverse consumer demands [16][17]. - The pricing strategy will shift towards market-driven pricing, aiming for a balance between supply and demand to stabilize market fluctuations [17][18]. - Sauce-flavored liquor will develop a "2+N" product system, targeting both mid-range and mass markets while ensuring competitive pricing aligned with consumer perceptions [24]. Group 3: Channel Development - The company plans to enhance its channel resilience by focusing on different consumer segments and purchasing habits, transitioning from a passive to an active sales approach [19][20]. - Kweichow Moutai will innovate its sales models by integrating online and offline channels, expanding into various sales formats to better reach consumers [19][20]. - The goal is to transform distributors from merely selling products to providing services and lifestyle solutions, fostering a collaborative relationship between manufacturers and distributors [20][25]. Group 4: Service Enhancement - The focus on consumer satisfaction will drive a shift from product sales to lifestyle offerings, enhancing the overall consumer experience through improved service and engagement [21][22]. - Moutai aims to build a comprehensive anti-counterfeiting system and enhance consumer rights protection to maintain brand integrity [22]. - The company will also invest in training and support for distributors to improve their service capabilities and operational efficiency [25].

Core Viewpoint - Moutai's marketing strategy for its sauce-flavored liquor is set to focus on "consumer-centric" and "market-oriented" approaches, aiming for enhanced product structure, reasonable pricing, improved service levels, and stronger brand presence by 2026 [2] Group 1: Marketing Strategy - Moutai plans to enhance collaboration with distributors and integrate online and offline channels to create a resilient distribution network [2] - The company aims to build a high marketization level and strong risk resistance in its operations [2] Group 2: Performance Highlights - Moutai's sauce-flavored liquor has surpassed a market scale of 200 billion yuan as of the end of 2024, marking significant growth over the past decade [2] - In 2025, despite facing market challenges, Moutai managed to alleviate channel pressures and achieve new results through strategic adjustments [2] Group 3: Key Achievements - Moutai's sauce-flavored liquor has seen a rise in industry ranking, with notable product performance, particularly for Moutai 1935 and Moutai Prince, where most products maintain a sales rate above 75% [3] - The company has strengthened its channel partnerships by focusing on three transformation areas: scenarios, customer groups, and service [3] Group 4: Future Directions - Moutai will focus on enhancing the capabilities of distributors and improving consumer value through functional, experiential, and emotional aspects [4] - The company plans to implement a four-system approach encompassing development policies, product offerings, distribution channels, and service enhancements [5] Group 5: Market Trends - The liquor industry is experiencing a significant adjustment, with a trend towards market share concentration among strong brands, particularly in the sauce-flavored segment [5] - Moutai aims to capture more consumer scenarios and channel potential by positioning its products within the 200 to 1000 yuan price range [5]

近日，贵州茅台（600519）在官网发布关于聘任2026年度酱香酒营销顾问团成员的公示。根据《茅台酱 香酒营销顾问团管理办法》，按照酱香酒公司第二十四次党委会、第二十四次总经理办公会精神，拟聘 40家系列酒经销单位的主要负责人为2026年度贵州茅台酒股份有限公司酱香酒营销顾问团成员。 根据拟聘名单，相关系列酒经销商单位包括乾坤福商贸有限公司、北京朝批商贸股份有限公司、百川名 品供应链（上海）有限公司、安徽吉创名品供应链管理有限公司、山东新星集团有限公司、山东宝真国 际酒业有限公司、河南茅酱酒业销售有限公司等知名企业。 ...