Group 1 - Moutai has initiated a deep collaboration with Meituan, launching over 900 stores on the Meituan flash purchase platform, marking its entry into the instant retail sector [1][3] - Other liquor brands such as Wuliangye and Guojiao are also participating, with high-value products achieving an average delivery time of just 28 minutes during the "618" shopping festival [2][5] - The instant retail sector is seeing a surge in food and beverage products, with companies like Yiming attracting orders through instant delivery, reporting a revenue of 1.401 billion yuan in the first half of the year, a year-on-year increase of 2.12% [1][8] Group 2 - Xiangpiaopiao is transforming its business model to focus on ready-to-drink tea, with a pop-up store trial that has led to an 8% increase in ready-to-drink revenue, now accounting for 30% of total income [1][14] - Nai Si has launched a home cleaning kit with a one-hour delivery service, with cleaning products now making up over 10% of sales through instant retail channels [1][14] - The competition in instant retail is reshaping channel dynamics, with companies needing to adapt to new consumer demands and delivery expectations [9][15]

主播&达人1、黄子韬大幅减持旗下公司股权，朵薇卫生巾关联公司多次工商变更 天眼查显示，近日，杭州龙悦谦网络科技有限公司发生工商变更，黄子韬在该公司持股比例由99%变更 为49%，王晓菊持股比例由1%变更为51%。 南都N视频记者了解到，杭州龙悦谦网络科技有限公司是黄子韬商业版图的关键支点，它通过杭州龙则 灵网络科技公司，间接掌握黄子韬卫生巾关联公司浙江朵薇护理用品有限公司20%的股权。 有媒体报道称，此次股权变更，是黄子韬将龙悦谦控股权转让给职业经理人。但朵薇卫生巾股东之一遥 望科技在回应南都N视频记者时称，"实际情况是黄子韬将股份转让给了他的母亲"。据了解，王晓菊是 黄子韬的母亲。天眼查数据显示，王晓菊在多家黄子韬关联公司担任法定代表人、股东、高管等。 2、抖音封禁"杀猪盘"账号 8月12日，抖音反诈中心表示，近日，平台上出现一批以 "民航从业者" 为标签的黑产账号，看似通过分 享工作生活传递职业魅力，实则暗藏"杀猪盘"诈骗风险。抖音提醒：不要轻信网络中的突如其来的"关 怀"和"恋爱"，警惕要带你投资、发财的陌生网友。 据介绍，这批黑产账号风格一致，通过虚假内容精准打造"机长""飞行员" 人设，吸引异性注意 ...

Group 1 - Tianfu and Nova Coffee are collaborating to promote a "convenience store + coffee" model, leveraging Nova's product strength and Tianfu's 7,500 convenience store channels to enhance operational efficiency and target younger consumers [1] - The China Securities Regulatory Commission has requested additional materials from Banou regarding its Hong Kong IPO application, focusing on key issues such as equity structure and compliance [3] - JD Group's CEO stated that the company will not participate in the "malicious subsidies" in the food delivery market, which he believes disrupts the pricing system and creates a lose-lose situation for all parties involved [4] Group 2 - Suning.com announced a debt settlement with Carrefour, planning to pay 220 million yuan to clear related debts, which will result in Suning indirectly holding 100% of Carrefour China [6] - Guizhou Moutai reported a net profit of 45.403 billion yuan for the first half of 2025, with a revenue of 89.389 billion yuan, reflecting a year-on-year growth of 9.1% [6] - The fruit juice brand "Guolifang" under the Bottle Planet Group continues to show strong growth, with sales exceeding 10 million in four cities in the first half of the year [7] Group 3 - Sam's Club in Zhongshan is set to open in September, marking the first "Green Building Three-Star" Sam's store in the Greater Bay Area [7] - Walmart China celebrated the 29th anniversary of its first store opening, emphasizing its commitment to becoming the most trusted omnichannel retailer in China [6] - Taobao Hong Kong launched a limited-time "zero threshold" shipping promotion, allowing users to enjoy free shipping on single items without a minimum purchase requirement [10]

8月12日，贵州茅台（600519）酱香酒营销有限公司与美团闪购宣布启动深度合作，首批超千家"茅台酱 香.万家共享"官方认证门店将"闪购开业"，双方将在正品保障、门店经营、客群拓展、会员融合等方面 展开深入合作，向消费者提供"闪购一下，正品茅台30分钟到手"的优质买酒体验。 此次合作，是茅台酱香酒打造即时零售网络、推动渠道变革的最新举措和重要一步。此前，已有部 分"茅台酱香.万家共享"门店在美团闪购试营业，凭借正品保障、品牌溯源的服务保障，茅台酱香系列 酒迅速成为多地闪购消费者的"买酒首选项"，用户下单频次和复购率持续提升。双方决定加速门店入驻 进程，年内将推动更多"茅台酱香.万家共享"门店上线美团闪购，将尽早实现全量门店入驻。 "作为最受消费者欢迎的白酒品牌之一，茅台酱香酒官方门店的入驻，显著丰富了美团闪购的白酒商品 供给，更好满足了消费者的买酒需求。"美团闪购相关负责人表示，平台将充分发挥流量、生态和数字 化能力之所长，助力茅台酱香酒门店获新客、销售拓增量，让茅台佳酿与汇集在美团闪购的年轻用户更 好互动，推动茅台品牌持续成为新一代白酒消费者的首选。 "30分钟万物到家"的即时零售成为消费者买酒的主流方式， ...

随着"30分钟万物到家"的即时零售成为消费者买酒的主流方式，近年来，即时零售在白酒品牌销售 渠道中的占比逐步提升。《2025中国白酒市场中期研究报告》显示：当前有34.9%的白酒企业最看重即 时零售渠道的拓展，比重已超越直播电商。此前美团闪购618期间的数据显示：平台白酒成交额同比增 长超10倍，以茅台为代表的名酒增长尤为显著。 "即时零售的'即买即饮'特性，与茅台酱香酒贴近消费者、服务消费场景的理念高度契合，是品牌 拓展增量市场的重要抓手。"茅台酱香酒公司党委副书记、总经理陈宗强表示，茅台酱香酒始终以消费 者需求为导向，此次选择与美团闪购合作，正是看中其在即时零售领域的广泛覆盖与年轻化客群优势 ——这与茅台酱香酒吸引新一代消费者、扩大品牌渗透的目标形成共振。通过合作，茅台酱香酒将更精 准地触达多元消费场景，让优质酱香酒走进更多生活场景。 针对白酒消费者关心的正品保障问题，今年以来，美团闪购持续在促进白酒产业知识产权保护、构 建可信即时零售购物生态方面发力，正联合多个白酒品牌建设行业首个"白酒正品联盟"。通过此次合 作，双方将深耕正品保障，共建正品联盟，携手提升白酒产业知识产权保障水平，为消费者打造"安心 买 ...

"作为最受消费者欢迎的白酒品牌之一，茅台酱香酒官方门店的入驻，显著丰富了美团闪购的白酒商品 供给，更好满足了消费者的买酒需求。"美团闪购相关负责人表示，平台将充分发挥流量、生态和数字 化能力之所长，助力茅台酱香酒门店获新客、销售拓增量，让茅台佳酿与汇集在美团闪购的年轻用户更 好互动，推动茅台品牌持续成为新一代白酒消费者的首选。 针对白酒消费者关心的正品保障问题，今年以来，美团闪购持续在促进白酒产业知识产权保护、构建可 信即时零售购物生态方面发力，正联合多个白酒品牌建设行业首个"白酒正品联盟"。通过此次合作，双 方将深耕正品保障，共建正品联盟，携手提升白酒产业知识产权保障水平，为消费者打造"安心买酒， 正品保真"的购物体验。 "30分钟万物到家"的即时零售成为消费者买酒的主流方式，近年来，即时零售在白酒品牌销售渠道中的 占比逐步提升。《2025中国白酒市场中期研究报告》显示：当前有34.9%的白酒企业最看重即时零售渠 道的拓展，比重已超越直播电商。此前美团闪购6·18期间的数据显示：平台白酒成交额同比增长超10 倍，以茅台为代表的名酒增长尤为显著。 8月12日，贵州茅台酱香酒营销有限公司与美团闪购宣布启动深度合 ...

Core Viewpoint - Leading liquor companies are tightening control over e-commerce channels to combat counterfeit products and maintain brand value [3][5][7]. Group 1: E-commerce Channel Management - On July 18, Moutai Sauce Wine announced the removal of 24 online authorized stores, reflecting a significant tightening of channel control [5][7]. - The removal includes six stores under the Gede Yingxiang brand, which are currently not operating normally due to financial issues and employee wage arrears [4][10]. - The adjustments were made in response to consumer complaints about low-quality products purchased from certain platforms, indicating a proactive approach to protect consumer rights [5][6]. Group 2: Impact on Gede Yingxiang - Gede Yingxiang's stores were removed due to ongoing operational uncertainties, including financial difficulties and a lack of inventory [4][10][11]. - The company has faced significant challenges, including a total of 1.58 billion yuan in execution orders as of 2025, highlighting its precarious financial situation [13]. - Despite the challenges, some Gede Yingxiang offline stores in Beijing are still operating normally, suggesting a mixed operational status [15]. Group 3: Market Implications - The actions taken by Moutai reflect a broader trend among top liquor companies to enforce strict compliance among their partners, aiming to eliminate non-compliant distributors and restore order in the online market [11][12]. - Experts believe that Moutai's decisive actions will enhance investor confidence by demonstrating a commitment to maintaining a healthy pricing system and market order [7][11].

Group 1: Live Streaming and E-commerce - Yang Yueqing, the project director of HiPhi, resumed live streaming sales on July 21, selling products such as beef steak and salmon, with a total of 26 items listed and 31,000 viewers [1] - In March 2024, after HiPhi's suspension, Yang's first live stream generated sales between 100,000 to 250,000 [3] - Yang stated that the income from live streaming would be used to support frontline service personnel, ensuring customer satisfaction [3] Group 2: Moutai Sauce Fragrance Wine - Moutai Sauce Fragrance Wine Company issued a consumer notice addressing complaints about counterfeit products and announced new official e-commerce channels for purchasing [6][7] - The company received multiple complaints regarding low-priced counterfeit Moutai products, which were confirmed as substandard [6] - Recommended purchasing channels include iMoutai APP, JD, Douyin, Tmall, and others, with over 140 authorized stores, although 24 online stores were removed [7] Group 3: E-commerce Growth - From January to June 2025, China's online retail sales grew by 8.5%, driven by quality products and services [9] - Key monitored categories such as digital products and home appliances saw growth rates of 9.9% and 12.7% respectively, with foreign trade sales exceeding 3.3 billion since April [9] Group 4: Delivery Service Regulations - The State Post Bureau responded to reports of some courier companies rounding up weight charges, indicating that this practice is common in the industry [10][12] - The Bureau is conducting investigations and guiding companies to optimize their weight charging rules according to national standards [12] Group 5: Douyin Account Penalties - Douyin Life announced the banning of 387 accounts for misleading practices in tourism, including forcing customers to pay deposits and sign contracts under false pretenses [12][13] - The platform took action to prevent the spread of such accounts and videos, enhancing its monitoring capabilities [12] Group 6: Live Streaming Sales Rankings - On July 21, Douyin's live streaming sales leaderboard was topped by "Yuhui Tongxing" with sales between 25 million to 50 million, while "Huawei Mall" ranked tenth with 7.5 million [14]

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [5][8]. Core Views - The report highlights a shift from short-term explosive growth in instant retail to a more normalized layout, indicating a stabilization in the market dynamics [5][7]. - The white liquor sector is experiencing inventory adjustments, with companies taking measures to stabilize prices amid increasing industry pressures [5][6]. - The new consumption sector is expected to see a reduction in aggressive subsidy wars, but competition will remain a constant factor [7][8]. Summary by Sections Industry News - In June, the manufacturing value added of the liquor and tea industry grew by 3.4% year-on-year [17]. - The production of white liquor from January to June reached 1.916 million kiloliters [17]. - The China Chain Store and Franchise Association issued a statement against "involution" competition in instant retail [17]. Company News - Water井坊 reported a 13% decrease in total revenue for H1 2025, with a net profit drop of 57% [5]. - 酒鬼酒 expects a net profit of 0.08-0.12 billion yuan for H1 2025, down 90%-93% year-on-year [5]. - Guizhou Moutai launched its first live broadcast on Douyin for Moutai sauce-flavored liquor [17]. Investment Insights - The white liquor sector is seeing low valuations, with many companies engaging in stock buybacks and increasing dividends, indicating potential for future capital inflows [5]. - The mass consumer goods sector is facing profit pressure due to cost fluctuations, with companies like洽洽食品 and 甘源食品 reporting significant declines in net profits [6]. - The beverage sector is approaching peak season, with a focus on new consumption opportunities, particularly in tea and chain dining [8]. Key Company Focus and Earnings Forecast - The report emphasizes companies such as 泸州老窖, 古井贡酒, and 贵州茅台, all rated as "Buy" with projected earnings per share (EPS) growth [10][12]. - The beverage market is expected to benefit from changes in retail channels, with companies like 沪上阿姨 and 茶百道 highlighted for their growth strategies [8][10].

Core Viewpoint - The recent actions taken by China's leading liquor companies, Moutai and Wuliangye, to clean up their e-commerce channels highlight a significant shift in the industry aimed at combating counterfeit products and improving consumer experience [1][5]. Group 1: E-commerce Channel Changes - Moutai's e-commerce channel underwent notable changes within 12 days, with approximately 24 online stores being removed and 4 new ones added [1]. - Wuliangye previously reduced its e-commerce stores by 15 and added 4, indicating a trend among major liquor brands to tighten control over online sales [1][5]. - The cleaning actions by both companies are responses to increasing issues faced by consumers when purchasing products online, reflecting a need to restore order in e-commerce channels [1]. Group 2: Impact on Specific Retailers - All 6 stores under the "billion-level" distributor, Gedeyingxiang, were removed from Moutai's e-commerce channel, marking a significant shift in Moutai's online sales strategy [1]. - Gedeyingxiang's stores showed abnormal operational status, with many listings indicating "out of stock" and a lack of recent activity on social media platforms [6]. Group 3: Counterfeit Product Concerns - Moutai's subsidiary, Laimao, found that 22.1% of the 289 bottles sampled from various platforms were counterfeit [5]. - Wuliangye provided free authentication services for 1,610 bottles, revealing that 16.65% were counterfeit, underscoring the severity of the issue [5]. Group 4: Gedeyingxiang's Operational Challenges - Gedeyingxiang has faced significant operational difficulties, including a history of unpaid wages and legal restrictions on its consumption due to non-compliance with court orders [8]. - The company’s financial troubles have led to the freezing of 44.29 million RMB worth of shares held by its legal representative [8][10]. Group 5: Industry Implications - The actions of Moutai and Wuliangye signal a broader trend in the liquor industry towards stricter channel management and quality control, indicating that companies must ensure high standards to survive in a competitive market [11].