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微软CEO称Xbox游戏应该走向全平台
Sou Hu Cai Jing· 2025-10-29 02:33
Group 1 - Microsoft is aiming for higher profit margins in its Xbox business, as confirmed by CEO Satya Nadella, who indicated that the company wants Xbox games to be available on all platforms [1] - Nadella emphasized the need for innovation in the gaming business model, suggesting that the real competition comes from short video platforms like TikTok, and that sustainable profits are necessary for ongoing innovation in the gaming industry [3] - The largest gaming business currently is on the PC Windows platform, with Valve's Steam achieving significant success, leading Microsoft to acquire Activision Blizzard and become the largest game publisher globally [6] Group 2 - Microsoft aims to provide games across all platforms, including consoles, PCs, mobile devices, cloud gaming, and smart TVs, while recognizing that consoles and PCs serve different purposes [6] - Nadella expressed anticipation for a future where the next generation of consoles coexists with PC gaming, highlighting the unique gaming experience that consoles can offer [6]