游戏文化软实力

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中国游戏迈入“生态出海”时代
Xin Lang Cai Jing· 2025-08-04 12:17
Group 1: Industry Overview - The annual gaming event ChinaJoy took place from August 1-4 in Shanghai, highlighting the importance of game exports as a key theme [1] - In the first half of the year, China's self-developed games generated actual sales revenue of $9.501 billion overseas, marking an 11.07% year-on-year growth [1] - Tencent, Microsoft, Sony, NetEase, and Electronic Arts are the top five global gaming companies, with China holding two positions [1] Group 2: Trends in Game Exports - Chinese game companies are transitioning from single product exports to "ecological exports," establishing local studios overseas for better profit margins and content control [1] - The "China Game Export Guide" was released to assist Chinese gaming companies in navigating overseas markets, drawing on experiences from major game developers [3] Group 3: Investment and Support Initiatives - A new Shanghai gaming industry fund focused on single-player games has been launched, with a total planned scale of 1 billion yuan, aiming to reduce export risks [5] - Sony's "China Star Program" has entered its fourth phase, aiming to provide comprehensive support for game development, distribution, and marketing [6] Group 4: Cultural Integration and Globalization - Developers are encouraged to collaborate with international teams to create games that blend global appeal with Chinese cultural elements [7] - Projects like "The Lost Soul" and "Daba: Water's Trace" aim to showcase Chinese cultural treasures to a global audience, supported by the "China Star Program" [9][10]