智通财经记者 | 范易成 智通财经编辑 | 庄键 一年一度的游戏界盛会ChinaJoy于8月1日-4日在上海举行，作为其重要组成部分，2025中国国际游戏开发者大会 （CIGDC）日前在上海世界会客厅举行，而游戏出海是其中最重要的关键词之一。 近年来，中国游戏企业出海步伐显著加快。1-6月，中国自研游戏海外市场实际销售收入95.01亿美元，同比增长 11.07%。 腾讯、微软、索尼、网易和艺电位列全球前五大游戏企业，其中中国占据两席。从产业链的角度来看，在游戏产 业中游的研发环节，美国、中国和日本处于优势地位，市场份额分别占比分别为37.7%、31%和21.1%。 伽马数据联合创始人王旭在上述大会期间告诉智通财经，目前中国游戏出海正处于一个关键阶段——从单一产品 出海转向"生态出海"。 "最初游戏厂商只是在海外寻找代理，之后慢慢开始和当地公司联合运营，而现在很多企业会在海外成立本地工作 室。"王旭表示，这样能获取更高的利润和对内容更精准的把控，但本地化运营也会面临诸多挑战。 《中国游戏出海指南》 ，图片来源：受访者提供 发布会现场 摄影：智通财经记者范易成 智通财经从会上获悉，为了助力游戏产业特别是单机游戏方 ...

Core Insights - The 22nd ChinaJoy was held from August 1 to 4 in Shanghai, showcasing a variety of domestic games and engaging activities for players [1][4]. Company Highlights - Sony Interactive Entertainment presented 8 domestic games for players to experience at their PlayStation booth, which featured a design that combined traditional elements with gaming innovation [1]. - The action role-playing game "Lost Soul," developed by Shanghai Lingxi Technology and globally published by Sony Interactive Entertainment, is set to launch on August 29 for PS5 and PC, featuring new Chinese-themed levels [1]. Game Showcases - Two additional titles from the "China Star Program" were featured: "Potential Limit" by Suzhou Mysterious Box and "Dawn of the Weaving" by Weaving Journey, both offering unique gameplay experiences [3]. - "Shadow Blade Zero," a dark martial arts-themed action-adventure game developed by Lingyoufang, was also highlighted, where players assume the role of a dying hero facing monsters and uncovering conspiracies [3]. - The booth also showcased three upcoming domestic games: "Star Ash: Candlelight Mountain Sea," "Tracing Light," and "Tang Legend: Pipa Song," each offering distinct gameplay mechanics [3]. Interactive Activities - The PlayStation booth included interactive activities where players could collect stamps and exchange them for prizes, enhancing engagement [4]. - Notable stage events featured game producers from both domestic and international titles, providing insights and exclusive information about their games [5].