智通财经记者 | 范易成 智通财经编辑 | 庄键 一年一度的游戏界盛会ChinaJoy于8月1日-4日在上海举行，作为其重要组成部分，2025中国国际游戏开发者大会 （CIGDC）日前在上海世界会客厅举行，而游戏出海是其中最重要的关键词之一。 近年来，中国游戏企业出海步伐显著加快。1-6月，中国自研游戏海外市场实际销售收入95.01亿美元，同比增长 11.07%。 腾讯、微软、索尼、网易和艺电位列全球前五大游戏企业，其中中国占据两席。从产业链的角度来看，在游戏产 业中游的研发环节，美国、中国和日本处于优势地位，市场份额分别占比分别为37.7%、31%和21.1%。 伽马数据联合创始人王旭在上述大会期间告诉智通财经，目前中国游戏出海正处于一个关键阶段——从单一产品 出海转向"生态出海"。 "最初游戏厂商只是在海外寻找代理，之后慢慢开始和当地公司联合运营，而现在很多企业会在海外成立本地工作 室。"王旭表示，这样能获取更高的利润和对内容更精准的把控，但本地化运营也会面临诸多挑战。 《中国游戏出海指南》 ，图片来源：受访者提供 发布会现场 摄影：智通财经记者范易成 智通财经从会上获悉，为了助力游戏产业特别是单机游戏方 ...

每经记者｜丛森 每经编辑｜张海妮 95句破 R 每日经济 TapTap (三) 封面图片来源：每经记者 丛森 摄 索尼互娱展区带来了包括《影之刃零》《黑神话悟空》《失落之魂》在内的多款国产3A（高成本、高资源投入、 高开发时间）游戏。其中，《影之刃零》《失落之魂》备受关注，有大批玩家在现场排队等待试玩。 DIRI KOCCA el Cult 2 SINULATION, CABUAL, FANTASY SINAL CENTERS ARE ENTERTAS -(1) 14 BECUZUS ARUMGAMES Contin any. ChinaJoy BTOB商务洽谈馆。今年大量海外买家、参展商报名，中国游戏出海业务也进入"高质量增长"阶段。 ...

Group 1 - Sony Interactive Entertainment showcased several high-profile domestic AAA games, including "Lost Soul" and "Shadow Blade Zero," which attracted significant attention from players at the event [3] - A large number of players queued to experience the games "Lost Soul" and "Shadow Blade Zero," indicating strong interest and engagement from the gaming community [3] Group 2 - The ChinaJoy BTOB business negotiation hall saw a substantial number of overseas buyers and exhibitors registering, reflecting a trend towards high-quality growth in China's gaming export business [9]

Core Insights - The 22nd ChinaJoy was held from August 1 to 4 in Shanghai, showcasing a variety of domestic games and engaging activities for players [1][4]. Company Highlights - Sony Interactive Entertainment presented 8 domestic games for players to experience at their PlayStation booth, which featured a design that combined traditional elements with gaming innovation [1]. - The action role-playing game "Lost Soul," developed by Shanghai Lingxi Technology and globally published by Sony Interactive Entertainment, is set to launch on August 29 for PS5 and PC, featuring new Chinese-themed levels [1]. Game Showcases - Two additional titles from the "China Star Program" were featured: "Potential Limit" by Suzhou Mysterious Box and "Dawn of the Weaving" by Weaving Journey, both offering unique gameplay experiences [3]. - "Shadow Blade Zero," a dark martial arts-themed action-adventure game developed by Lingyoufang, was also highlighted, where players assume the role of a dying hero facing monsters and uncovering conspiracies [3]. - The booth also showcased three upcoming domestic games: "Star Ash: Candlelight Mountain Sea," "Tracing Light," and "Tang Legend: Pipa Song," each offering distinct gameplay mechanics [3]. Interactive Activities - The PlayStation booth included interactive activities where players could collect stamps and exchange them for prizes, enhancing engagement [4]. - Notable stage events featured game producers from both domestic and international titles, providing insights and exclusive information about their games [5].

同日举办的中国国际游戏开发者大会上，上海市委宣传部副部长、市国资委副主任黄斌兵表示："上海作为中国游戏产业的'东方枢纽'，将继续为产业发展 提供政策支持。" 新华财经上海8月2日电（李一帆）7月31日，在中国国际数字娱乐产业大会上，《2025年1-6月中国游戏产业报告》正式发布。数据显示，今年上半年国内游 戏市场销售收入1680亿元，同比增长14.08%，再创新高；游戏用户规模近6.79亿，亦为历史新高点。 会上，上海市正式设立"上海游戏产业专项投资基金"，并成立"中国游戏出海研究与服务中心"。"在金融支持上，我们聚焦原创精品孵化和关键技术研发， 用'耐心资本'陪伴'匠心创作'；在出海服务上，提供海外市场研判、合规指导、版权保护等一站式服务，帮助更多游戏企业高效、稳健地走向全球。"黄斌兵 说。 种种迹象表明，中国游戏产业发展，正在步入"黄金窗口期"。 中国国际游戏开发者大会现场（李一帆摄） 既要"走出去"，也要"引进来" 开放是中国游戏产业的鲜明标识。外资游戏是中国游戏发展初期的参与者、见证者、贡献者，国产游戏则在近些年"后来居上"，不仅成为中国游戏产业的绝 对主力，多款游戏更一度登顶海外市场下载量排行榜，《 ...

记者 张熠 实习生 林佳源 "我们在《巫师3：狂猎》里当过猎魔人，在《刺客信条》中当过刺客，但还是想回到中国当自己的 侠客。"昨天，记者走进上海新国际博览中心N1馆，碰到"95后"周家琦时，他已经在索尼展台的《影之 刃零》等候区排队近一个半小时，"这是个精心打磨的国产单机游戏，我对它的上市非常期待"。 8月1日，2025年第二十二届中国国际数码互动娱乐展览会（ChinaJoy）正式开幕。从地铁7号线终 点站花木路到新国际博览中心，一路人潮汹涌。本届展会以"聚·你所爱"为主题，共有743家企业报名参 展，其中外资企业237家，来自美国、加拿大、英国、德国、日本、韩国等37个国家和地区。BTOC互 动娱乐馆共有280余家企业参展，展区总面积11万平方米，聚焦消费级互动娱乐体验。BTOB商务洽谈 馆共有超460家企业参展，展区面积2.5万平方米，其中外资企业近208家，占比45.2%。 "今年的ChinaJoy打造了'创作者专区'，这是展会的首次尝试，专区规划舞台、集市、互动区等，旨 在吸引二次元爱好者与内容创作者的深度参与。"主办方上海汉威信恒展览有限公司总经理万方昱介 绍，"ChinaJoy还将打造全球数字娱乐 ...

Group 1 - The 22nd China International Digital Interactive Entertainment Expo (ChinaJoy) commenced on August 1, attracting over 700 renowned domestic and international companies [1] - Tencent showcased 17 products under the theme "COOL Goose Summer Camp," featuring a 40-meter "Goose MAX" screen for player interaction [1][3] - Century Huatong's exhibition area was the largest, themed "Game for Gamers," featuring 13 games and interactive experiences like ice fishing and snow-themed activities [6][8] Group 2 - NetEase presented 45 games with six themed exhibition areas, including popular titles like "Naraka: Bladepoint" and "Identity V," offering immersive experiences [11][13] - Sony Interactive Entertainment showcased eight unreleased or popular domestic games, emphasizing the unique charm of Chinese games [17][19] - Perfect World highlighted its esports and MMO offerings, including "DOTA2" and "CS:GO," while also presenting new titles like "Eternal Return" [25][26] Group 3 - Giant Network introduced its new game "Supernatural Action Team," which has seen over 1 million concurrent users, showcasing its market potential [27][29] - First-time participant Mu Tong Technology presented its dark fantasy RPG "Silver and Scarlet," attracting significant attention for its unique art style [33][35] - AI remained a hot topic at ChinaJoy, with awards for innovative AI applications and discussions on AI's role in enhancing game development and global operations [38][39]