游戏自研业务规模化运营
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创梦天地(01119.HK)旗下《卡拉彼丘》手游公测首日战力拉满!首日登顶多平台TOP1
Ge Long Hui· 2025-10-23 04:19
Core Insights - The launch of the self-developed anime-style third-person shooter mobile game "Kara Bichu" by Chuangmeng Tiandi marks a significant milestone, showcasing the company's innovation capabilities and transitioning from the investment phase to large-scale operation and revenue generation [1][11] Market Performance - "Kara Bichu" achieved remarkable success upon its release, topping the App Store free chart and securing multiple top positions across various Android app stores, including TapTap and Bilibili, indicating strong market appeal [1][11] - During the testing phase, the game demonstrated a high user acquisition rate with a 46.5% increase in spontaneous user referrals, contributing to a solid foundation for its public launch [3] Game Features and Mechanics - The game combines "aesthetic appeal" with "innovation," featuring a unique "string transformation" gameplay mechanic that allows players to switch between 2D and 3D forms, enhancing mobility and combat dynamics [3][5] - It offers diverse gameplay modes catering to different player preferences, including tactical enthusiasts and casual gamers, with low-entry barriers for new players and advanced strategies for veterans [5] Social and Interactive Elements - Players can interact with characters in a dormitory setting, enhancing emotional engagement and providing a relaxing experience outside of combat [7] Development and Collaboration - The game development involved partnerships with industry leaders, such as Tencent Cloud, which improved coding efficiency by over 30% and overall development speed by 10% through AI assistance [9] - Collaboration with iQOO enabled the integration of advanced graphics technology, allowing mobile users to experience PC-level graphics quality [9] Future Prospects - Chuangmeng Tiandi plans to operate "Kara Bichu" as a key IP, with seasonal updates introducing new characters and the intention to expand the IP through additional game releases to meet global player expectations [11]