Core Viewpoint - The company has demonstrated significant growth in its mid-2025 performance, with substantial increases in revenue, net profit, and gross profit, continuing the upward trend established after returning to profitability in 2024 [1][5]. Financial Performance - The company reported total revenue of 3.08 billion RMB for the first half of 2025, a year-on-year increase of 38.8% [7]. - Gross profit reached 2.25 billion RMB, reflecting a 50.5% increase compared to the previous year, with a gross margin improvement from 67.4% to 73.1% [6][7]. - Net profit for the period surged by 223.5% to 810.6 million RMB, with adjusted net profit increasing by 205.9% [7][8]. - The company maintained effective cost control, with sales expenses growing at 7%, significantly lower than revenue growth, while general and administrative expenses decreased by 8.9% [7][8]. Market Position and Strategy - The gaming business generated 2.07 billion RMB in revenue, with a 39.4% year-on-year growth, outperforming the overall Chinese gaming market growth of 14.08% [12]. - The average monthly active users and monthly paying users increased by 19.7% and 21.1%, respectively, indicating the effectiveness of the company's premiumization strategy [12][13]. - Key revenue drivers included successful titles such as "Ragnarok M: Beginners' Server," "Heart Town," and "Torchlight: Infinite," which contributed to a diversified product matrix [12][14][15]. Cash Flow and Capital Structure - The company generated a net cash flow of 638 million RMB from operating activities, alongside 3.18 billion RMB in cash and short-term investments, providing a solid financial foundation for future strategic initiatives [9][10]. Ecosystem Development - The TapTap platform achieved a 37.6% year-on-year revenue growth, reaching 1.01 billion RMB, showcasing the effectiveness of its community-driven model [18]. - The platform's strategic evolution includes the launch of a PC version and a mini-game platform, positioning it as a comprehensive ecosystem for game distribution and user engagement [18][19][23]. Investment Outlook - The company's improving fundamentals and positive market sentiment have led to increased institutional investment in the gaming sector, with significant allocations observed in the media sub-sector [24][25]. - The combination of policy support, consumer recovery, and ongoing game releases positions the company for accelerated value realization, making it an attractive investment opportunity [25].