Core Viewpoint - Liu Qiangdong has established a yacht brand, Sea Expandary, aiming to tap into China's underdeveloped yacht market, which is currently dominated by foreign companies [2][8]. Company Overview - Sea Expandary plans to invest in yacht manufacturing bases in Zhuhai and establish its headquarters in Shenzhen, along with various support facilities in the Greater Bay Area [2][3]. - The company has already received orders and aims to redefine the yacht industry in China with a focus on high-end markets [3][8]. Market Potential - The yacht market in China is significantly underdeveloped, with only 12,000 yachts compared to 13 million in the U.S., indicating substantial growth potential [8][11]. - The Chinese government is promoting yacht consumption as part of its new consumption direction, as outlined in the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" [3][13]. Investment Strategy - Sea Expandary plans to invest 5 billion RMB to compete with top global yacht manufacturers, addressing the capital-intensive nature of the industry [9][11]. - The company aims to develop a local supply chain to reduce reliance on imported components, which currently account for over 90% of yacht parts in China [11][12]. Product Features - The yachts will feature 100% electric propulsion, full automation, and enhanced safety measures, aiming for a high level of comfort and user experience [9][10]. - The goal is to create yachts that do not require a captain or chef, maximizing freedom for owners and guests [9][10]. Industry Trends - The Chinese yacht industry is experiencing rapid growth, with new registrations accounting for 54.7% of the total yacht count in recent years [13]. - Local governments, including Guangdong, are implementing policies to promote the yacht industry as a new economic driver, encouraging tourism and recreational activities [14].

谈及为何进军游艇产业？刘强东表示，"第一，游艇应该是中国工业类别里面，最后一款最高端的空 白，目前基本上欧美占了全球90%的市场份额；第二，游艇符合国家的高质量发展要求；第三，中国汽 车保有量已经超过了美国，但是美国有1300万艘游艇，我们中国只有12000艘，游艇保有量只有美国的 1/1000，这证明着我们国家在游艇市场有着巨大的发展空间。" 刘强东还谈到，"很多人认为游艇是富人玩的，是富豪的工具，其实不是，40年前所有人都觉得拥有辆 汽车那是富豪，但今天任何一个普通家庭想买辆汽车都能买得起，我们村里面汽车保有量超过20%的家 庭，我认为游艇的未来20年，在中国有大的发展空间。" 责任编辑：宋雅芳 责任编辑：宋雅芳 新浪科技讯 2月25日上午消息，京东集团创始人、京东集团董事局主席刘强东昨日宣布已经创立独立游 艇品牌Sea Expandary，将投资50亿元，计划从研发、制造、销售、运营、租赁、经纪、服务等全产业 链布局游艇产业。 刘强东表示，该投资为个人投资，他本人不会直接参与运营管理。同时，他表示希望未来能造出10万元 的游艇，能够让游艇像汽车一样走进千家万户，让普通的工薪阶层也能用得起游艇。 新浪科技 ...