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赣榆海鲜“抢滩”西南市场!重庆前置仓首批55万斤海货直达山城!
Yang Zi Wan Bao Wang· 2025-09-26 11:51
Core Insights - The successful launch of "Ganyu Seafood" in Chongqing marks a significant step in establishing a seafood supply chain in the southwestern region of China, enhancing its national recognition and reputation [1][4] Group 1: Logistics and Operations - Over 400 cold chain vehicles transported 550,000 pounds of seafood from Ganyu District to Chongqing within 20 hours, including 200,000 pounds of crab, 200,000 pounds of oysters, and 150,000 pounds of shrimp [1][3] - The establishment of a front warehouse in Chongqing is expected to facilitate an annual sales volume of 6,000 to 8,000 tons, with nearly 30 seafood production enterprises already participating [3][4] Group 2: Market Positioning - Chongqing, with a population exceeding 32 million, serves as a major logistics hub for the southwestern region, catering to the growing demand for fresh and diverse seafood due to its culinary culture [4][6] - The "Ganyu Seafood" service station in Chongqing will support collaboration between local businesses and cold chain logistics companies, ensuring a steady supply of seafood to the southwestern market [6][7] Group 3: Supply Chain Innovation - The innovative supply chain model of "direct sourcing + cold chain delivery" allows for rapid delivery of seafood products, enhancing consumer convenience and market reach [6][9] - The integration of a storage and distribution center at the Chongqing logistics park further improves supply chain efficiency [6] Group 4: Market Expansion Strategies - Future plans include exploring direct procurement and supply chain finance, as well as collaborating with local hot pot associations to develop seafood meal kits and customized products [8][9] - The strategy also involves enhancing online presence through mainstream e-commerce platforms and live streaming sales, aiming to strengthen brand recognition and quality assurance [9]