Core Viewpoint - The article discusses the launch of the "official direct sales platform" by Hanglv Zongheng, which integrates resources from 38 airlines to sell tickets directly, aiming for transparency and no hidden fees, but faces mixed reactions from users regarding pricing and service quality [5][6][17]. Summary by Sections Launch of the Platform - Hanglv Zongheng announced the integration of 38 airlines to create a direct sales platform for tickets, promising "0 markup, 0 bundling, 0 tricks" [5][6]. - Major airlines like Air China, China Southern Airlines, and China Eastern Airlines support this initiative, treating it as an important direct sales channel [5][17]. User Reactions - The platform has received both praise and criticism; some users appreciate the additional channel, while others question its motives and pricing strategies [5][6]. - Complaints on platforms like Black Cat have surged, with over 13,000 complaints related to ticketing issues by August 18 [5][6]. Pricing and Value Proposition - The "source ticket" concept is central to Hanglv Zongheng's strategy, but initial pricing comparisons show that tickets are often more expensive than those on other platforms like Ctrip [8][10]. - The pricing structure involves a complex system where airlines set base fares, which are then distributed through GDS, leading to potential price discrepancies [10][11]. Industry Dynamics - The article outlines the historical context of the airline and OTA relationship, highlighting a shift towards direct sales initiated by airlines to reduce reliance on OTAs [17][20]. - The 2024 regulation aims to increase direct sales to 40% by 2025, indicating a growing trend towards self-distribution by airlines [20][22]. Competitive Landscape - Hanglv Zongheng faces significant competition from established OTAs, which have diversified revenue streams and strong customer service capabilities [30][31]. - The platform's unique position as a state-backed entity may not guarantee exclusive pricing advantages, as airlines maintain consistent pricing across all channels [32]. Future Outlook - While Hanglv Zongheng may capture a niche market of price-sensitive customers, it is unlikely to disrupt the existing OTA landscape significantly in the short term [32][33]. - The entry of a state-backed platform could lead to more competitive practices among OTAs, ultimately benefiting consumers with better options [33].